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When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.
I rolled the second car that I ever owned, a Toyota 4 Runner. This was winter in Colorado, two weeks before the 2002 Olympic trials. I was driving in the outside lane, and my rear tire caught some black ice, and we totally turned sideways to the point where we were heading right toward the median.
My dream was to go to Nashville. I had my sights set on my dream. I used to have an '89 Toyota Ford truck. On the front of the truck, I had this license plate with cowboy boots and a guitar that I had airbrushed at Wal-Mart. It said 'Chasin' A Dream.' That was kind of my motto.
Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.
It is in Toyota's DNA that mistakes made once will not be repeated.
I love driving. I still drive a 1993 Toyota Camry. I do want to get an electric car, but it's less of a carbon footprint if you keep your old, fuel-efficient car on the road than if you say 'build me a whole new car.'
The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.
Toyota was the first to put a commercial fuel cell powered car on the road, and I have no doubt that Toyota will continue to be in the front lines in the development of competitive fuel cell vehicles.
I drive a tiny Toyota iQ. I'm quite frugal and often cut my own hair.
I really haven't been cognitive of gas prices. It wasn't until I filled up my husband's Toyota Prius Hybrid that I had a moment of understanding of how people who drive gas cars feel.
I am at the top of Toyota and drive cars myself. I was also born with this name.
I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.
After I joined Toyota, there was a period when I drove more than 200 cars in one year - different types, other companies' cars. I want to be able to tell what distinguishes one car from the next.
For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line - and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again.
With respect to sticking accelerator pedals, we failed to connect the dots between problems in Europe and problems in the United States because the European situation related primarily to right-hand-drive vehicles. Toyota will increase its outreach to government agencies charged with protecting the safety of motorists and passengers.
My first car was a 1976 Toyota Corolla Liftback in red, like the one in 'The Blues Brothers.' I painted a Union Jack on the roof. I was absolutely in love with it until I destroyed it, which broke my heart!
Disruption is continuously afoot in every industry, but especially in autos. It is how Toyota, Nissan and Honda bloodied Detroit: They did not start their attack with Lexus, Infiniti and Acura, but with low-end subcompact models branded Corona, Datsun and CVCC.
Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer'; anything else is waste.
My first car was a Toyota 4Runner when I was 17. I paid for it myself. I was very happy.
In 2010, I sold my car, a Toyota Majester, for just a lakh-and-a-half to be able to feed my horses. It continues to be like a hole, where I put all my money.
My first car was a 1986 Toyota pickup.
I got in a really bad accident in a Toyota vehicle, but I feel like the safety of the vehicle and God really saved my life.
I don't mean to in any way impugn the makers of Bentley, but that car is nuts. When I do drive, I drive a Toyota Prius. So driving around the streets of Albuquerque in a Bentley made me feel so fake-a-rooney.
I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.
The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car.
I'm a part of a program called Toyota's Engines of Change Program. The message is that anyone can make a difference in their community or for whatever cause they feel strongly about. Everyone can be an Engine of Change.
A. P. J. Abdul Kalam
Martin Luther King, Jr.
Image of the Moment
Hope smiles from the threshold of the year to come, whispering, 'It will be happier.'
Alfred Lord Tennyson
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