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Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
In the animal kingdom, one of the keys to survival is to outwit your enemies. And when you're surrounded by carnivores, one of the best strategies is to fade into the background and disappear.
Neil deGrasse Tyson
When a plan or strategy fails, people are tempted to assume it was the wrong vision. Plans and strategies can always be changed and improved. But vision doesn't change. Visions are simply refined with time.
In his first year in office, President Obama pulled us back from the brink of the greatest economic crisis since the Great Depression and worked to lay a new foundation for economic growth. The president identified three key strategies to build that lasting prosperity: innovation, investment, and education.
I speak of a clinical depression that is the background of your entire life, a background of anguish and anxiety, a sense that nothing goes well, that pleasure is unavailable and all your strategies collapse.
As I've progressed in my career, I've come to appreciate - and really value - the other attributes that define a company's success beyond the P&L: great leadership, long-term financial strength, ethical business practices, evolving business strategies, sound governance, powerful brands, values-based decision-making.
Our need for certainty in an endeavor as uncertain as raising children makes explicit 'how-to-parent' strategies both seductive and dangerous.
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
At least one reason for trying to live lives that make a difference is that by so living, we hope we will not be forgotten by those who benefit from our trying to make a difference. Yet to try to insure we will not be forgotten too often results in desperate manipulative strategies that are doomed to fail.
I've seen people be effective, even among local teams, by offering something that improves wellbeing in a small way - people who get passionate about smart investment strategies and managing finances for retirement, for example.
Without social cohesion, the human race wouldn't be here: We're not formidable enough to survive without the tactics, rules and strategies that allow people to work together.
Most leadership strategies are doomed to failure from the outset. As people have been noting for years, the majority of strategic initiatives that are driven from the top are marginally effective - at best.
I believe that music is connected by human passions and curiosities rather than by marketing strategies.
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
In 'Before and After,' I identify the sixteen strategies that we can use to make or break our habits. Some are quite familiar, such as 'Monitoring,' 'Scheduling,' and 'Convenience.' Some took me a lot of effort to identify, such as 'Thinking,' 'Identity,' and 'Clarity.'
Publishers, naturally, loathe used books and have developed strategies to depress the secondhand market. They bring out new, even more expensive editions of popular textbooks every three to four years, in a classic cycle of planned obsolescence.
Hedge funds try to produce above-average investment returns using tactics ranging from traditional stock-picking to complex derivative and arbitrage plays. High minimum investments, redemption restrictions and aggressive strategies make them suitable mainly for more sophisticated and well-heeled investors.
The reason is that till date, in spite of advances in information technology and strategies of information, the written word in the form of books still remains one of humanity's most enduring legacies.
There are a couple of strategies for writing about an absence or writing about a loss. One can create the person that was lost, develop the character of the fiancee. There's another strategy that one can employ, maybe riskier... Make the reader suffer the loss of the character in a more literal way.
Future forecasting is all about testing strategies - it's like a wind tunnel.
In the knockout tournaments, it's futile to prepare for a grand finale. You may have worked out many strategies for the final. But you may lose in the first round itself.
To amplify our efforts, USDA is joining with First Lady Michelle Obama in aggressively promoting the 'Let's Move' campaign, which will combat the epidemic of childhood obesity through a comprehensive approach that builds on effective strategies, and mobilizes public and private sector resources.
If you look at the various strategies available for dealing with a new technology, sticking your head in the sand is not the most plausible strategy.
I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
Diego Della Valle
On the other hand, the American public possesses a great resilience and strength, and good risk communication strategies can tap into and even amplify those assets.
Patrick J. Kennedy
A. P. J. Abdul Kalam
Martin Luther King, Jr.
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