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Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar.
The problems with kids having short attention spans is driven by entertainment, reset buttons on games, games having to do with getting somewhere and heads blowing up. Everything is 'cut to the chase, cut to the chase.'
By adopting a wonderful mutt, you'll save a life and help reduce animal homelessness while also boosting your chances of a more robust new furry friend, as mixed-breed dogs have demonstrated better health and longer life spans than their purebred cousins.
The stupendous time spans of the evolutionary past are now part of common culture (though maybe not in the United States Bible Belt, nor in parts of the Islamic world). Most people are at ease with the idea that our present biosphere is the outcome of four billion years of Darwinian evolution.
There is a lot of talk in publishing these days that we need to become more like the Internet: We need to make books for short attention spans with bells and whistles - books, in short, that are as much like 'Angry Birds' as possible. But I think that's a terrible idea.
As the owner of the Arison Group, a philanthropic and business enterprise that spans across 40 countries in 5 continents, my ongoing challenge is to bridge the gap between what I envision and its understanding and practical implementation. The Arison Group operates to realize the overall vision of Doing Good.
Twenty20 is cricket on speed. In an era of hectic lifestyles and falling attention spans, it gives spectators more drama and intensity in three hours that they would get from a whole-day match. And even though it is a heady cocktail of money, entertainment and media, at its core it is cricket.
The dominant theory coming out of Hollywood is that peoples' attention spans are getting shorter and shorter and they need more stimulation.
People have really long attention spans, and they love complicated plots. TV series are giving the audience what they want.
My history in show business spans over a quarter of a century, and I have seen many people in the industry struggle with coming out, only to find much more success after they finally did.
Do you know why language manifests itself the way it does in my work? It's because I understand short attention spans.
In '77 there was no Internet, there was no Twitter or Facebook, and I think that, without being some old git who hates anything new, people's attention spans are too short. Back then you had 'Top Of The Pops' and 'Melody Maker,' and you had to make the effort to go to a show so that you absorbed the culture of music.
I don't think people really do listen. We plug into music, and we have short attention spans. We tend to download individual tracks from iTunes rather than a whole album. We buy music DVDs and watch them once, and then they disappear into a drawer, or we loan them to a friend, and we never watch it again.
I want people to be drawn into the space of the work. And a lot of people are like me in that they have relatively short attention spans. So I shoot for the window of opportunity.
Dreams are, by definition, cursed with short life spans.
I've read pretty broadly on the Holocaust - both fiction and non-fiction - and to me, 'The Lost Wife' is one of the best. The horrors of war serve as a backdrop to a love affair that spans a lifetime, and that love story stayed with me long after I put down the book.
Anya Hindmarch is indeed a handbag designer; she has the requisite fabulous life, tasteful home, and loving husband. She is also beautiful and self-deprecating, and has five children aged 5 to 20 and a philanthropic bent which spans causes from cancer care to Britain's Conservative Party.
America and its allies are engaged in a war against a terrorist movement that spans all corners of the globe. It is sparked by radical ideologues that breed hatred, oppression, and violence against all of their declared enemies.
Perhaps genes did regulate the aging process. Perhaps different organisms had different life spans because a universal regulatory 'clock' was set to run at different speeds in different species.
Hopefully, at some point, people will at least credit the Republicans with carrying out their oversight responsibilities and with pursuing a principled course of action even in the face of everyone's short-attention spans.
Protecting the dignity and the security our seniors have earned is a commitment that spans generations and party lines.
I don't fret much about the natural life spans of shoe companies. If stores don't do the right things, they cease to exist, and that doesn't trouble me at all.
To finance longer life spans, we must convince individuals to start investing now for the long term. But longevity should be an asset that can be levered, not a curse. They must understand that there's a cost to sitting in cash. No one talks about that cost.
Laurence D. Fink
I get a little cranky with the whole business about kids not having attention spans. This reminds me of the usual business of thinking that the next generation is hopeless. Every generation has said that about every younger generation.
For years, particularly with the advent of the Internet, people have been griping about lessening attention spans.
John F. Kennedy
Martin Luther King, Jr.
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