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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.
Most of the robots being developed for home use are functional in design - Gecko's homecare robot looks rather like the Star Wars robot R2-D2. Honda and Sony are designing robots that look more like the same movie's 'android' C-3PO.
Go where your customers take you! For example, did you know that Sony's first product was a rice cooker? Since abandoning the rice cooker, it has merely managed to become the world's biggest consumer electronics company.
I feel like Sony appreciates good music from a talented artist.
Sony is the coolest studio. They are really amazing. I think part of it comes from they're not an American corporation. They don't work by quite the same rules. And their studio heads have a lot of autonomy.
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
Frankly, I was surprised at how generous the Japanese press has been to the idea of a foreigner running Sony.
When I was growing up there was a product made by Sony called the Sony Walkman - a rage, everyone had to have one. Well, you don't hear about the Walkman anymore.
If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.
I have a black pair of suede Jimmy Choos. I've only worn them once to a Sony event. The heels have these arrow plates in a pattern. There's gold, black and white and they're amazing!
When I finished Westlife, we had - Louie Walsh is still managing me - I was lucky to have options from different labels such as Sony and Universal. When we met Capitol and Nick Raphael, I just believed in them the most, and it looked like they believed in me the most.
I lose my cell phone so much that I switch it every month or so, but Sony Ericsson is usually what I use.
I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3.
I don't get tripped up in technology. I use technology as a tool. 'Oldboy' we shot Two Pro 35mm. For 'Da Blood of Jesus,' we shot digitally. We shot the new Sony F55. It's a 4K camera.
I have the Sony Reader; I have the Kindle as well. I don't really use either of them, to be honest. I'd rather sit down with a cup of coffee and a newspaper than read all my digital books.
I haven't really been recording in the last several years. I haven't wanted to. And even though I had to deal with Sony and now I'm on Universal again, I will probably put out a new record soon.
We are meeting with Sony, and we have a couple of other labels that suddenly have interest and that's really great because none of them have actually heard our stuff.
The hardest thing about being at Sony was not the travel; it was being divorced from the public and private life I had in New York. Travelling as much as I did, while I didn't lose connection with my friends, I lost a sense of belonging.
It's so much easier to go to the Sony movie complex when you're disabled. You take a great elevator. You get your own little private viewing area. I love it.
I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.
Until the '90s, major labels were looking for a certain look. This Sony guy told me I was 'too black, too fat, too short, and too old.' Told me to go and bleach my skin. Told me to step in the background and just stay back. I had the voice, but I didn't have the looks.
There has never been any proper commitment to marketing these artists and their music. We are not Sony.
'Blasto' is a new game for Sony Playstation. It's an awesome three-dimensional game, and I play the character Blasto who's sort of a Flash Gordon barrel-chested superhero who goes to Uranus and shoots these little green alien Fascist guys. He rescues babes; he goes on wild rides.
My first motion capture game was with Sony - 'NBA: The Life.' It was very ahead of its time. Brandon Akiaten, he was the writer and director. He had a real vision of what this game was meant to be; it was a basketball game where I was the Jerry Maguire sports agent type guy. And it was great!
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