Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach

God has a brown voice, as soft and full as beer.
Anne Sexton

Gray hairs seem to my fancy like the soft light of the moon, silvering over the evening of life.
Jean Paul

Have a strong mind and a soft heart.
Anthony J. D'Angelo

High rank and soft manners may not always belong to a true heart.
Anthony Trollope

Honest men are the soft easy cushions on which knaves repose and fatten.
Thomas Otway

I also do not like the idea of soft money, these issue ads - people don't know where the money is coming from, millions and millions of dollars outside of the control of a candidate - there's no accountability.
Scott McCallum

I can remember a reporter asking me for a quote, and I didn't know what a quote was. I thought it was some kind of soft drink.
Joe DiMaggio

I had been gullible, naive, soft, pliable. That's why I got taken advantage of. To survive, you have to have a tough skin.
Tia Carrere

I have a real soft spot in my heart for librarians and people who care about books.
Ann Richards

I literally was saved by a role, from becoming a cab driver. I never did have to wait tables, though, so looking back I guess I had it pretty soft.
Sam Waterston

I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.
Renny Harlin

I opened the large central window of my office room to its full on the fine early May morning. Then I stood for a few moments, breathing in the soft, warm air that was charged with the scent of white lilacs below.
Angus Wilson

I pray to be like the ocean, with soft currents, maybe waves at times. More and more, I want the consistency rather than the highs and the lows.
Drew Barrymore

I wanted something very dense, something that would sustain long and more pieces of wood that would be soft, sweet, for more of a mellow sound.
Les Paul

I was trying to make something really hard, but then I thought I should make something really soft instead, that could be molded into different shapes. That was how I came up with the first plastic. I called it Bakelite.
Leo Baekeland

I'd rather see you drink a glass of wine than a glass of milk. So many people drink Coca-Cola and all these soft drinks with sugar. Some of these drinks have 8 or 9 teaspoons of sugar in them What's the good of living if you can't have the things that give a little enjoyment?
Jack LaLanne

I'm tough on the outside and soft on the inside... I'm really a shy guy.
Milo Ventimiglia

I'm used to the golf course playing soft, so tomorrow I'm going to have to pay attention a little bit more.
Raymond Floyd

If you interviewed 1,000 politicians and asked about whether the media's too soft or too hard, about 999 would say too hard.
Bob Woodward