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The problem with big films is they snowball very rapidly and you can never pull back. It's a pipeline that needs to be fed.
The aging process has you firmly in its grasp if you never get the urge to throw a snowball.
The older I get, the greater power I seem to have to help the world; I am like a snowball - the further I am rolled the more I gain.
Susan B. Anthony
A snowball is simple, direct and familiar to most of us. I use this simplicity as a container for feelings and ideas that function on many levels.
I have walked around the same streets so many times, and then seen a place that had been hidden to me. I now know the sites in a way that makes me think I could have made better use of the connections between place and snowball.
I think about the cosmic snowball theory. A few million years from now the sun will burn out and lose its gravitational pull. The earth will turn into a giant snowball and be hurled through space. When that happens it won't matter if I get this guy out.
Now on a personal level with things like the California Tax Commission... I really think if people started banding together and saying no to this it could snowball and that could really help.
The first snowball I froze was put in my mother's deep freeze when I was in my early 20s.
It takes between three and six hours to make each snowball, depending on snow quality. Wet snow is quick to work with but also quick to thaw, which can lead to a tense journey to the cold store.
I think that the episodes are like mini horror films really; the characters make bad decisions early on and these things just snowball for them and get worse and worse. And that's what I find funny.
I think that Shake Shack wouldn't exist had it not been for Twitter. I don't think you would have gotten a hundred New Yorkers to stand in line for an hour if they couldn't have made their time really productive and organized snowball fights, ordered free hot chocolate, and, you know, Instagrammed photos.
Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros.
Sometimes it's hard to start, but once it gets going, once you reach the tipping point - usually between chapter seven and nine - then it's like hanging onto a large snowball as it hurtles downhill.
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