If we knew what it was we were doing, it would not be called research, would it?
Albert Einstein

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy

The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is "What does a woman want?"
Sigmund Freud

Bush reiterated his stand to conservatives opposing his decision on stem cell research. He said today he believes life begins at conception and ends at execution.
Jay Leno

I basically did all the library research for this book on Google, and it not only saved me enormous amounts of time but actually gave me a much richer offering of research in a shorter time.
Thomas Friedman

There is no substitute for face-to-face reporting and research.
Thomas Friedman

The federal government has sponsored research that has produced a tomato that is perfect in every respect, except that you can't eat it. We should make every effort to make sure this disease, often referred to as 'progress', doesn't spread.
Andy Rooney

Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.
Magic Johnson

We need your help. I need your help. We need money for research. It may not save my life. It may save my children's life. It may save someone you love. And it's very important.
Jim Valvano

And I'm going to work as hard as I can... for cancer research and hopefully, maybe, we'll have some cures and some breakthroughs. I'd like to think I'm going to fight my brains out to be back here again next year for the Arthur Ashe recipient. I want to give it next year!
Jim Valvano

It has taken me years of struggle, hard work and research to learn to make one simple gesture, and I know enough about the art of writing to realize that it would take as many years of concentrated effort to write one simple, beautiful sentence.
Isadora Duncan

Research is starting to show that a child should be engaged at least 20 hours a week. I do not think it matters which program you choose as long as it keeps the child actively engaged with the therapist, teacher, or parent for at least 20 hours a week.
Temple Grandin

Research has shown that a barren environment is much more damaging to baby animals than it is to adult animals. It does not hurt the adult animals the same way it damages babies.
Temple Grandin

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach

We don't ask research to do what it was never meant to do, and that is to get an idea.
William Bernbach

Copy from one, it's plagiarism; copy from two, it's research.
Wilson Mizner

If you steal from one author it's plagiarism; if you steal from many it's research.
Wilson Mizner

When you take stuff from one writer it's plagiarism; but when you take it from many writers, it's research.
Wilson Mizner

In a prime-time address, President Bush said he backed limited federal funding for stem cell research. That's right, the President said, this is a quote, the research could help cure brain diseases like Alzheimer's, Parkinson's, and whatever it is I have.
Conan O'Brien