The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
Steve Jobs

And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
Steve Jobs

To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
Steve Jobs

I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs

I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.
Steve Jobs

We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
Steve Jobs

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
Steve Jobs

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Steve Jobs

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Steve Jobs

We've got this gift of love, but love is like a precious plant. You can't just accept it and leave it in the cupboard or just think it's going to get on by itself. You've got to keep watering it. You've got to really look after it and nurture it.
John Lennon

Genteel women suppose that those things do not really exist about which it is impossible to talk in polite company.
Friedrich Nietzsche

Existence really is an imperfect tense that never becomes a present.
Friedrich Nietzsche

When one has finished building one's house, one suddenly realizes that in the process one has learned something that one really needed to know in the worst way - before one began.
Friedrich Nietzsche

One often contradicts an opinion when what is uncongenial is really the tone in which it was conveyed.
Friedrich Nietzsche

Don't use words too big for the subject. Don't say "infinitely" when you mean "very"; otherwise you'll have no word left when you want to talk about something really infinite.
C. S. Lewis

Nothing that you have not given away will ever be really yours.
C. S. Lewis

Man falls from the pursuit of the ideal of plan living and high thinking the moment he wants to multiply his daily wants. Man's happiness really lies in contentment.
Mahatma Gandhi

We do not need to proselytise either by our speech or by our writing. We can only do so really with our lives. Let our lives be open books for all to study.
Mahatma Gandhi

Thirty was so strange for me. I've really had to come to terms with the fact that I am now a walking and talking adult.
C. S. Lewis