Reader, suppose you were an idiot. And suppose you were a member of Congress. But I repeat myself.
Mark Twain

Short-story writing requires an exquisite sense of balance. Novelists, frankly, can get away with more. A novel can have a dull spot or two, because the reader has made a different commitment.
Lynn Abbey

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy

Some readers allow their prejudices to blind them. A good reader knows how to disregard inappropriate responses.
John Barton

Sometimes the reader will decide something else than the author's intent; this is certainly true of attempts to empirically decipher reality.
John M. Ford

That writer does the most who gives his reader the most knowledge and takes from him the least time.
Charles Caleb Colton

That's why editors and publishers will never be obsolete: a reader wants someone with taste and authority to point them in the direction of the good stuff, and to keep the awful stuff away from their door.
Walter Jon Williams

The Architect is just one of a series of works which examine the confrontation of innocence and experience, illustrating the complex ethics of power that exist between reader and writer, critic and artist, the human and the divine.
John Scott

The Bible - it's sort of the other person in the room. There's this book, the reader, and the Bible.
Anita Diament

The bottom line always remains the same: What is the basic humanity of the character? How do I make them resonate with the reader?
Len Wein

The demand that I make of my reader is that he should devote his whole Life to reading my works.
James Joyce

The difficulty of literature is not to write, but to write what you mean; not to affect your reader, but to affect him precisely as you wish.
Robert Louis Stevenson

The ear is the only true writer and the only true reader.
Robert Frost

The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.
Edward Bok

The good, the admirable reader identifies himself not with the boy or the girl in the book, but with the mind that conceived and composed that book.
Vladimir Nabokov

The great work must inevitably be obscure, except to the very few, to those who like the author himself are initiated into the mysteries. Communication then is secondary: it is perpetuation which is important. For this only one good reader is necessary.
Henry Miller

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
Morris Hite

The ideal, it seems to me, is to show things happening and allow the reader to decide what they mean.
John M. Ford

The language has got to be fully alive - I can't bear dull, flaccid writing myself and I don't see why any reader should put up with it.
Helen Dunmore

The most emphatic place in a clause or sentence is the end. This is the climax; and, during the momentary pause that follows, that last word continues, as it were, to reverberate in the reader's mind. It has, in fact, the last word.
F. L. Lucas