It is grievous to read the papers in most respects, I agree. More and more I skim the headlines only, for one can be sure what is carried beneath them quite automatically, if one has long been a reader of the press journalism.
Mary Ritter Beard

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
William Bernbach

It is no use describing a house; the reader will fix the scene in some spot he knows himself.
J. Milton Hayes

It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'.
Morris Hite

It is not the task of a reader to please her subjects.
Joyce Maynard

It is the creator of fiction's point of view; it is the character who interests him. Sometimes he wants to convince the reader that the story he is telling is as interesting as universal history.
Raymond Queneau

It is the job of the novelist to touch the reader.
Elizabeth George

It is the test of a novel writer's art that he conceal his snake-in-the-grass; but the reader may be sure that it is always there.
Anthony Trollope

It is unsafe to take your reader for more of a fool than he is.
W. Somerset Maugham

It would be easier to write a novel without reader input, but I feel the fiction is richer for it.
Piers Anthony

It's a responsibility of the writer to get the reader out of the story somehow.
Michael Ondaatje

It's always hard when you're playing someone for a lot of people out there who are going to see the movie after reading the books. There's a communion between a reader and the writer, so people will have an idea who Sirius Black is and I might not be everyone's idea of that.
Gary Oldman

Journalism's ultimate purpose is to inform the reader, to bring him each day a letter from home and never to permit the serving of special interests.
Arthur Ochs Sulzberger

Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
James Randolph Adams

Most people like to read about intrigue and spies. I hope to provide a metaphor for the average reader's daily life. Most of us live in a slightly conspiratorial relationship with our employer and perhaps with our marriage.
John Le Carre

Mourning Ruby is not a flat landscape: it is more like a box with pictures painted on every face. And each face is also a door which opens, I hope, to take the reader deep into the book.
Helen Dunmore

My breakthrough as a reader was when I discovered the European adventure story writers - Alexander Dumas, Robert Louis Stevenson, Sir Walter Scott, to name a few.
Terry Brooks

My shorthand answer is that I try to write the kind of book that I would like to read. If I can make it clear and interesting and compelling to me, then I hope maybe it will be for the reader.
David McCullough

Naturally I drew register a little exaggerated, in order to create something new in the sense of a sublime literature that sings of despair only in order to oppress the reader, and make him desire the good as the remedy.
Comte de Lautreamont

Naturally, the reader has access only to the events I show and the way I show them, but as has been said, there's generally a good deal of ambiguity in that presentation.
John M. Ford