Quote of the Day
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There have been many times when you spend a number of months and the finished product is not what you wanted to see. And 'Batman Begins' was what I wanted to see.
I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.
If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.
My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.
If you're part of a record company, you're a manufactured product. It doesn't mean that you're not talented.
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.
History is the present. That's why every generation writes it anew. But what most people think of as history is its end product, myth.
E. L. Doctorow
Our mail product, Hotmail, is the market leader globally.
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers.
Far too few designers put any thought into usability, ending up with a great product that's completely inaccessible.
People will make leaps of faith and get excited by your product if you just get it in front of them.
Since I met Starsmith, my producer, I really feel like I'm making music because we write it together and produce it together. I've got a proper involvement in the end product as opposed to just writing a song and finding someone else to produce it.
Companies that pollute should be taxed so that a product's cost to society is reflected in the price of that product.
Micropayments are great if you use them for a product or service with certain properties. It must be one where you can get away with usage-based pricing, and where there is a strong rationale for making it cheap, yet not free.
If you are a gun manufacturer, the product you make is not subject to safety regulation by the Consumer Product Safety Commission. Toy guns are subject to safety regulation; water pistols are, but not real guns.
Michael D. Barnes
Even though I don't agree with either Sarah Palin or Michele Bachmann on virtually anything, I do think the unique scrutiny - because of their gender and highlighting the potential conflict between them is a product of the media's desire for juicy storylines. I think it's inappropriate.
Debbie Wasserman Schultz
Well, the idea of God as a supreme being means that he is simply like us, writ large, and just bigger and better, the end product of the series; whereas this divine personality that we meet in the Bible was, for centuries, regarded simply as a symbol of a greater transcendence that lay beyond it.
Learn as many mistakes and what not to do while your business or product is small. Don't be in such a hurry to grow your brand. Make sure that you and the market can sustain any bumps that may occur down the road.
During the early stages of an industry, when the functionality and reliability of a product isn't yet adequate to meet customer's needs, a proprietary solution is almost always the right solution - because it allows you to knit all the pieces together in an optimized way.
If you understand cause and effect, it brings about a set of insights that leads you to a very different place. The knowledge will persuade you that the market isn't organized by customer category or by product category. If you understand the job that consumers need to complete, you can articulate all of the experiences in that job.
The iPod is a proprietary integrated product, although that is becoming quite modular. You can download your music from Amazon as easily as you can from iTunes. You also see modularity organized around the Android operating system that is growing much faster than the iPhone. So I worry that modularity will do its work on Apple.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
John F. Kennedy
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