Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
David Ogilvy

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
David Ogilvy

In the end, all business operations can be reduced to three words: people, product, and profits.
Lee Iacocca

Every business and every product has risks. You can't get around it.
Lee Iacocca

Crime is a product of social excess.
Vladimir Lenin

People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.
Mary Kay Ash

Abstract Art: A product of the untalented, sold by the unprincipled to the utterly bewildered.
Albert Camus

American consumers have no problem with carcinogens, but they will not purchase any product, including floor wax, that has fat in it.
Dave Barry

Our votes must go together with our guns. After all, any vote we shall have, shall have been the product of the gun. The gun which produces the vote should remain its security officer - its guarantor. The people's votes and the people's guns are always inseparable twins.
Robert Mugabe

Everything is the product of one universal creative effort. There is nothing dead in Nature. Everything is organic and living, and therefore the whole world appears to be a living organism.
Lucius Annaeus Seneca

Our character is not so much the product of race and heredity as of those circumstances by which nature forms our habits, by which we are nurtured and live.
Marcus Tullius Cicero

There's something missing in the music industry today... and it's music. Songs you hear don't last, it's just product fed to you by the industry.
Jimmy Buffett

I searched for years I found no love. I'm sure that love will never be a product of plasticity.
Frank Zappa

A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
William Bernbach

Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.
William Bernbach