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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
I thank God that I'm a product of my parents. That they infected me with their intelligence and energy for life, with their thirst for knowledge and their love. I'm grateful that I know where I come from.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.
Any product that needs a manual to work is broken.
When I arrived at Campbell on January 8, 2001, the company had lost half its market value in the prior year. They had to cut costs to the point where they were literally taking the chicken out of chicken noodle soup and the product was no longer competitive.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
My notion of the KGB came from romantic spy stories. I was a pure and utterly successful product of Soviet patriotic education.
People are definitely a company's greatest asset. It doesn't make any difference whether the product is cars or cosmetics. A company is only as good as the people it keeps.
Mary Kay Ash
Socialism states that you owe me something simply because I exist. Capitalism, by contrast, results in a sort of reality-forced altruism: I may not want to help you, I may dislike you, but if I don't give you a product or service you want, I will starve. Voluntary exchange is more moral than forced redistribution.
Really, the proper study of economics is fulfilment, not consumption... It doesn't even matter if it's a green product or a green house... It's still consumption. What matters in this world is the fulfilment of people's needs and the fulfilment of their aspirations.
Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.
I am also the product of a place called Paint Creek. Doesn't have a zip code. It's too small to be called a town along the rolling plains of Texas. We grew dryland cotton and wheat, and when I wasn't farming or attending Paint Creek Rural School, I was generally over at Troop 48 working on my Eagle Scout award.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
I am a product of Indian cinema; I've grown up watching Indian films ever since I can remember. And song and dance is part of our lives; it's part of our culture; we wake up to songs, we sleep to lullabies, you know, we celebrate every religious and traditional function with music.
The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production.
Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.
When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.
Clayton M. Christensen
I've always had this interest in sibling relationships because I don't have any siblings. I'm completely a product of the one-child policy in China, so I always kind of wished that I had an older brother or a younger brother or sister just to have that bond, so I find myself constantly writing about that relationship.
When a work lifts your spirits and inspires bold and noble thoughts in you, do not look for any other standard to judge by: the work is good, the product of a master craftsman.
Jean de la Bruyere
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
Abstract art: a product of the untalented sold by the unprincipled to the utterly bewildered.
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.
Junk is the ideal product... the ultimate merchandise. No sales talk necessary. The client will crawl through a sewer and beg to buy.
William S. Burroughs
Martin Luther King, Jr.
Image of the Moment
We must not always talk in the market-place of what happens to us in the forest.
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