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Our lives are structured by our memories of events. Event X happened just before the big Paris vacation. I was doing Y in the first summer after I learned to drive. Z happened the weekend after I landed my first job. We remember events by positioning them in time relative to other events.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
The lesson is, because there will be many lemons in life, to learn to make the proverbial lemonade - and be open and honest. That's the best way of doing damage control and positioning yourself for success.
I'm not interested in people positioning me next to other artists.
An action choreographer is kind of like a dance choreographer. You choreograph the moves and you let the director, cinematographer take into positioning their cameras.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
People are so busy positioning themselves before the screen and talking on the damn cellphones, communicating, that we're not reading, and in fact we're not really communicating, either. We're not talking to each other. There's just all these screens and wires and technology in between.
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Thomas G. Stemberg
My serve can get better, for sure. It's not just about serving bombs, but positioning, variation in speed, in spin.
I will have my publicist pull pictures of the way I look at events so I can see, 'Oh, that cut is not as flattering as I thought,' or 'I should smile bigger,' or 'That positioning is odd.' I learn from it.
I attribute my success to my mental approach to the game. I have always been a serious student of umpiring. I enjoy studying rules, situations, and positioning.
I vertically center things in tables a lot, and the fact that there is no way to control vertical positioning in divs affects the way we do things across the board.
Having parents who were hard working, blue collar, and staunchly independent, neither political party's positioning really impressed me.
I learnt the hard way about positioning in business, about catering to the right segments.
My interest is in how meaning is communicated via language, and I believe the shape, positioning, even the color of the language has an effect on meaning.
Mark Z. Danielewski
We reduced the size of our front page code by about 50%, and by using absolute positioning, we are able to display important parts of the page before other parts may have fully loaded yet.
When combining the elements on the Total Guide Solution, we believe we are positioning it to be the starting point for consumers to discover and enjoy digital entertainment on their television. And our name changed to Rovi embodied the ability to be that homepage for consumer search through the TV.
Most of the media... is positioning the merger with Compaq and the recent actions by Walter Hewlett and David Packard as a fight between the past and the future.
Nanosecond precision matters for worldwide communications systems. It matters for navigation by Global Positioning System satellite signals: an error of a billionth of a second means an error of just about a foot, the distance light travels in that time.
We're not paying attention to the fact that Hillary Clinton is running in 2006. Everyone is looking to her for the future. It's the same with anybody else who's positioning themselves.
You've got to learn the footwork, the positioning, how to box out, how to pass, how to shoot your free throws. All these things are necessary, not to be the No. 1 player in the world, but maybe you can play against him.
I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.
A. P. J. Abdul Kalam
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