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Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.
Ninety percent of selling is conviction, and 10 per cent is persuasion.
Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.
In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.
There are good leaders who actively guide and bad leaders who actively misguide. Hence, leadership is about persuasion, presentation and people skills.
I think the power of persuasion would be the greatest superpower of all time.
Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.
We always have hoped that American diplomacy deploys itself in dialogue and persuasion rather than by ultimatums. That is the path we want in international relations.
I have sung for Americans of every political persuasion, and I am proud that I never refuse to sing to an audience, no matter what religion or color of their skin, or situation in life.
Character may almost be called the most effective means of persuasion.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
I used all diligence to arrive at London and therefore I now gave my crew a certificate under my hand, of my free and willing return, without persuasion or force by any one or more of them.
I told you I'm not going to criticize my successor. I'll just tell you that there are people at Gitmo that will kill American people at a drop of a hat and I don't believe that persuasion isn't going to work. Therapy isn't going to cause terrorists to change their mind.
George W. Bush
A heart can no more be forced to love than a stomach can be forced to digest food by persuasion.
Not brute force but only persuasion and faith are the kings of this world.
Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.
Henry David Thoreau
Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.
Persuasion is often more effectual than force.
Selling is a natural skill. It's developed as a child. You may know it as persuasion.
I have with me two gods, Persuasion and Compulsion.
What is illiberal is not persuasion but imposition of one's views.
The mind is no match with the heart in persuasion; constitutionality is no match with compassion.
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
Whatever your religious persuasion, if you believe that that the universe is governed by benign forces, at some point you have to explain why there is so much suffering, misfortune and misery in the world.
The Heaneys were aristocrats, in the sense that they took for granted a code of behavior that was given and unspoken. Argumentation, persuasion, speech itself, for God's sake, just seemed otiose and superfluous to them.
John F. Kennedy
Martin Luther King, Jr.
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