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Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.
There are good leaders who actively guide and bad leaders who actively misguide. Hence, leadership is about persuasion, presentation and people skills.
Ninety percent of selling is conviction, and 10 per cent is persuasion.
Americans born since World War II have grown up in a media-saturated environment. From childhood, we have developed a sort of advertising literacy, which combines appreciation for technique with skepticism about motives. We respond to ads with at least as much rhetorical intelligence as we apply to any other form of persuasion.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
A heart can no more be forced to love than a stomach can be forced to digest food by persuasion.
Character may almost be called the most effective means of persuasion.
I told you I'm not going to criticize my successor. I'll just tell you that there are people at Gitmo that will kill American people at a drop of a hat and I don't believe that persuasion isn't going to work. Therapy isn't going to cause terrorists to change their mind.
George W. Bush
In making a speech one must study three points: first, the means of producing persuasion; second, the language; third the proper arrangement of the various parts of the speech.
Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.
Not brute force but only persuasion and faith are the kings of this world.
Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts, the other breaks into pieces.
Henry David Thoreau
Persuasion is often more effectual than force.
I think the power of persuasion would be the greatest superpower of all time.
I used all diligence to arrive at London and therefore I now gave my crew a certificate under my hand, of my free and willing return, without persuasion or force by any one or more of them.
I have with me two gods, Persuasion and Compulsion.
The triumph of persuasion over force is the sign of a civilized society.
I only have disdain for New York City Mayor Michael Bloomberg. He raised taxes and has increased regulations. What else is new? He's a bully who wants to micro-manage people's lives by mandate, not persuasion.
Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.
What is illiberal is not persuasion but imposition of one's views.
I have sung for Americans of every political persuasion, and I am proud that I never refuse to sing to an audience, no matter what religion or color of their skin, or situation in life.
The mind is no match with the heart in persuasion; constitutionality is no match with compassion.
The Heaneys were aristocrats, in the sense that they took for granted a code of behavior that was given and unspoken. Argumentation, persuasion, speech itself, for God's sake, just seemed otiose and superfluous to them.
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
Businessmen are not in business to lose customers, and schools do not exist to free their clients from the agencies of mass persuasion. School and media possess a productive monopoly upon the imagination of a child.
John F. Kennedy
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