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The PC has improved the world in just about every area you can think of. Amazing developments in communications, collaboration and efficiencies. New kinds of entertainment and social media. Access to information and the ability to give a voice people who would never have been heard.
I think the thing we see is that as people are using video games more, they tend to watch passive TV a bit less. And so using the PC for the Internet, playing video games, is starting to cut into the rather unbelievable amount of time people spend watching TV.
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting and want to jot things down, I bring my Tablet PC. It's fully synchronized with my office machine, so I have all the files I need. It also has a note-taking piece of software called OneNote, so all my notes are in digital form.
The PC is successful because we're all benefiting from the competition with each other. If Twitter comes along, our games benefit. If Nvidia makes better graphics technology, all the games are going to shine. If we come out with a better game, people are going to buy more PCs.
I do walk with a bit of a swagger. I do swear a lot. And people are going to be offended by that. But in this PC world, you can't be honest.
We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
Every breakthrough business idea begins with solving a common problem. The bigger the problem, the bigger the opportunity. I discovered a big one when I took apart an IBM PC. I made two interesting discoveries: The components were all manufactured by other companies, and the system that retailed for $3,000 cost about $600 in parts.
There are people who don't like capitalism, and people who don't like PCs. But there's no-one who likes the PC who doesn't like Microsoft.
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
Just as we could have rode into the sunset, along came the Internet, and it tripled the significance of the PC.
I think Windows 8 is a catastrophe for everyone in the PC space. I think we'll lose some of the top-tier PC/OEMs, who will exit the market. I think margins will be destroyed for a bunch of people.
I know there's a farmer out there somewhere who never wants a PC and that's fine with me.
It's easier to add things on to a PC than it's ever been before. It's one click, and boom, it comes down.
Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.
What we need to do in this PC world is forget about unanimity of speech and unanimity of thought and we need to concentrate on being respectful of those people with whom we disagree.
I'm not going to be some kind of PC, tree-hugger.
I'm a huge gamer, everything from PC to Xbox to PS2.
For whatever reason somebody can be convinced to buy a PC, it opens up a whole new market for all of us in the software business.
When you're travelling, your day is jam-packed. I just don't have time to whip out a PC all the time. But I can whip out a BlackBerry and tweet. I keep a constant diary of where I'm at and why I'm there.
I try to exist in a world where there is freedom of opinion, where you're allowed to make jokes. I don't want to live in some PC world where no-one's allowed to say anything.
The Xbox 360 is the first console that I've ever worked with that actually has development tools that are better for games than what we've had on PC.
A lot of roles for people with disabilities are quite patronising. It's a real pity when they are just used to give dull PC kudos to a drama, or when they're wheeled on in a tokenistic way without any real involvement in the plot.
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.
Developing games for the PC and consoles is all about everything and the kitchen sink. In many ways, you don't have design decisions to make. You do it all. So I enjoy going back to making decisions about what's important as I'm working on a game.
John F. Kennedy
Martin Luther King, Jr.
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