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We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
Marathon running, like golf, is a game for players, not winners. That is why Callaway sells golf clubs and Nike sells running shoes. But running is unique in that the world's best racers are on the same course, at the same time, as amateurs, who have as much chance of winning as your average weekend warrior would scoring a touchdown in the NFL.
Hunter S. Thompson
When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's 'Just do it' ads were teaching young people to break the rules.
Nike doesn't want to make products for everyone - they want to make products for champions.
Beyonce was just always full-out. She's like a beast. So you learn that no matter how you feel, just do it. Just like Nike: 'Just Do It.'
Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don't win races. Athletes do.
When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?
My Nike Free sneakers add a splash of color and slide on fast, perfect for when I'm rushing to catch the school bus. And my favorite cargos are skinny but stretchy, so I can go up or down a few pounds and they still fit!
Not obsessed with particularly Nike, but sneakers in general. I love them.
Cole Haan is like high fashion Nike, so you feel like you're wearing Nike shoes, but you're wearing heels. Every time I'm on a red carpet, I always either wear Cole Haan or Stuart Weitzman. You end up having to walk around all night in these heels and you want to be comfortable and not look like you're in pain. It definitely shows in pictures.
I've always been a Nike person.
I am just happy to be part of the Nike family.
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Nike used to be known as Blue Ribbon Sports. What's now Sara Lee used to be Consolidated Foods. And Exxon was once Standard Oil Company of New Jersey. These were name changes that worked. But for all the ones that do, there are 10 or 20 that don't.
Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
IBM has research and development; so do Microsoft and Nike and even Jose Andres. But there hasn't been enough R&D on feeding people in the Third World. This has to be part of the process; if not, we'll keep throwing money at the problem instead of investing in true solutions.
Jose Andres Puerta
Any style that Nike makes in all black, shoe, sweatshirt, onesie, doesn't matter, I pretty much need to have.
I'm merely a fan of fashion from high end to streetwear, from Nike to Comme des Garcons.
Nike is the uniform for kids all over the world, and African design has been killed by Nike. Africans no longer want to wear their own designs.
Being a die-hard Knicks fan, I remember hunting down these orange-and-blue Nikes that they only released in England. And I used to hunt for sneakers when I DJ'd in Japan. But then Nike flooded the market with a head-spinning array of color combinations and it just didn't seem cool anymore.
In the 'Nike Economy,' there are no standards, no borders and no rules. Clearly, the global economy isn't working for workers in China and Indonesia and Burma any more than it is for workers here in the United States.
I always wear a pair of colored jeans and fun boots. I have a really cute pair of stars-and-stripes Converse, and I love wearing all my bright Nike shoes.
I love Nike's running shoes and clothes because they feel as light as a feather.
'Slumdog' was my first movie, and I had never been to India before - I was just a teenager in the U.K. with my headphones and my Nike shoes. What did I know about growing up in a slum?
Martin Luther King, Jr.
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