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I don't want to get too involved in marketing budgets, online promotions and download set-ups because it would be a bit like Gertrude Stein mapping out a TV campaign. I want to sing. I want visibility. I am essentially Al Martino, not Seymour Stein.
Steven Patrick Morrissey
The NBA has made a real issue about really making these superstars the premium that everybody wants to go to. That's their calling card and their marketing tool. But the coaches at the other end of the sphere are trying to make everybody on the team, even nine, 10, 11, 12, just as important, and have a real role that's meaningful.
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.
Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
As a director, my job is, and always has been, divided into a number of things: dealing with the crew, the money and the studio, and the marketing and publicity. These are all different jobs that have to be learned and done as well as possible. The celebrity part rarely touches a director.
That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing.
There are a lot of bands using self-abuse as a marketing gimmick.
Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing.
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.
I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
I love the incredible variety of demands directing makes on you, from the entrepreneur to the hustler to the deal-maker to the writer; to directing actors and the camera and working with music, sound, marketing and promotion. It uses so many sides of your brain.
Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
I'm not into digital marketing, downloading, or streaming - I've always been a man of the theaters.
I see an insidious problem in the marketing of weddings as 'the happiest day of your life.' The pressure that is placed upon this event to be the alpha and omega of your entire existence makes it, I think, into a kind of nuptial New Year's Eve, and we all know how that usually turns out.
Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.
What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.
With all the media attention, all the love from the fans, I felt I needed to prove myself. Prove that I'm not a marketing tool, I'm not a ploy to improve attendance. Prove I can play in this league. But I've surrendered that to God. I'm not in a battle with what everybody else thinks anymore.
Many large brands are now just marketing machines for what's being made offshore.
John F. Kennedy
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