It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.
Dirk Benedict

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
Alvin Ailey

It will work. I am a marketing genius.
Paris Hilton

Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.
John Patrick

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
Nicolas Roeg

Marketing is the devil.
Billy Bob Thornton

Marketing is too important to be left to the marketing department.
David Packard

Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project.
Rowan Atkinson

Marketing is what you do when your product is no good.
Edwin Land

Money coming in says I've made the right marketing decisions.
Adam Osborne

Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not.
Judy Collins

My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.
Deana Carter

No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.
Andrea Jung

No, my publisher has always done the marketing.
Jean M. Auel

Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
David Talbot

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.
David Crane

Pop culture is not about depth. It's about marketing, supply and demand, consumerism.
Trevor Dunn

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.
Richard Hatch

Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
Andrea Jung

So my degree was in political science, which I think was - the closest I could come to marketing is politics.
Steve Case