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Marketing is too important to be left to the marketing department.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. Williams
I don't want to admit it, but I do enjoy the feedback from the audience. It's instant feedback. It's like, you could do a movie, shoot it for a year, wait six months, it comes out and you gotta do three weeks of marketing. Three weeks of that, and everyone goes, 'It sucks.'
Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been.
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.
The ecological impact of book manufacture and traditional book marketing - I think that should really be considered. We have this industry in which we cut down trees to make the paper that we then use enormous amounts of electricity to turn into books that weigh a great deal and are then shipped enormous distances to point-of-sale retail.
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money, so they see social media as the free marketing... So... 'Billy, light yourself on fire and stand upside down, and that'll market the record.'
The Rock and Roll Hall of Fame is marketing. You've got a bunch of faceless people in a back room who trademark a name that sounds very official. Well, if you had thought of it first, you would have been the Rock and Roll Hall of Fame.
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
No marketing plan is ever going to bring in one soul that was not ordained by the Lord to be saved in the first place.
The early pioneers of both wellness and network marketing were motivated by the sense that it was possible to create a better life than the conventional routes offered - better personal health and better economic health, respectively. Now the 'alternatives' of yesterday have become the economic powerhouses of today and tomorrow.
Paul Zane Pilzer
Babies and young children are like the research and development division of the human species, and we grown-ups are production and marketing.
When I meet with the founders of a new company, my advice is almost always, 'Do fewer things.' It's true of partnerships, marketing opportunities, anything that's taking up your time. The vast majority of things are distractions, and very few really matter to your success.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
There is anxiety, but it comes after you've finished filming because it's out of your hands; people are editing it, they're cutting it, marketing it. And it's... part your career sort of rides on that. But when you're actually filming it's a team thing and it really feels good there for me.
Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.
Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, public relations, accounting and all that sort of stuff.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
To me, we're marketing hope.
My books didn't fit a marketing niche.
It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.
C. S. Lewis
John F. Kennedy
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