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The fact is that Hollywood, from as early as the sixties to the present time, has ghettoized cinema into the big industry, a marketing industry. In doing this, the audiences have lost touch with the aspects of film which were to be informative and educational and even spiritual.
Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought it, it became rock & roll. That's marketing. Why couldn't it still be R&B? The bass pattern didn't change. The song didn't change. It was still 'Yakety Yak' and 'Searchin'.'
I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
They put their feelers out for all the names and then they'll cast you up to the point a name steps up, and then it doesn't matter how much they love you, there's a certain marketing value on that name, and there you go.
His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?
I'm thrilled with the work Tim Palen and his marketing team have done on the film. It's appropriately disturbing and thought-provoking how the campaign promotes 'Catching Fire' while simultaneously promoting the Capitol's punitive forms of entertainment.
There will always be some kid who's the new Kurt Cobain writing great lyrics and singing from his soul. The problem is they're not marketing that anymore or putting it out there.
But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
The marketing costs are insane now. So even if you've got a picture like 'Flipped' which cost under $14 million, or $13.5 million, you're still going to spend on an national basis, if you release with a good national release, you're still going to spend, you know, $30-$40 million.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting.
I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.
Gone are the days when you could lie on a beach between races and still be in good enough shape to compete. Gone are the days when simply wearing a brand on your firesuit was enough to justify the marketing expense of an Indy Car. Racing an Indy Car is only about a quarter of my life as a racing driver.
Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.
We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.
Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
My relationship with Music Row has always been, from my end, optimistic and hopeful that there is more than one way to approach the writing, recording, and marketing of an album.
At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.
Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.
The ultimate test of a finished account executive is his ability to write a sound marketing plan.
I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.
It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
I was 25 when I was made director of marketing at 'Newsweek.' I was 29 when I was made chief executive officer of Kaplan Educational Centers. I was raised to be confident.
There has never been any proper commitment to marketing these artists and their music. We are not Sony.
Leonardo da Vinci
A. P. J. Abdul Kalam
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