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Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build.
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.
Some makeup companies have really good recycling policies, and it's worth finding out whether your favourites are among them. With MAC, for instance, you can take any of your old makeup containers into its shops, and the sweetest deal is that, once you've racked up six containers, you get a free lipstick or lip gloss.
We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
Never ask what sort of computer a guy drives. If he's a Mac user, he'll tell you. If not, why embarrass him?
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
My other family is Fleetwood Mac. I don't need the money, but there's an emotional need for me to go on the road again. There's a love there; we're a band of brothers.
MAC gave me 55 lipsticks to test. These are the same lipsticks I got caught stealing by the police when I was 15. How ironic.
That's the whole key to anything: Don't be afraid to fail. And Bernie Mac is not afraid to fail.
I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
One of my really good friends in New York is a musician and looks just like Lindsay Buckingham. We always fancied ourselves the nice Fleetwood Mac.
I am the literary equivalent of a Big Mac and fries.
Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs.
As a kid I loved John McEnroe. They called me Mac because, while everyone else liked Borg, I was crazy about McEnroe. I tried wearing headbands and sweatbands, and whooping at people. It didn't quite work.
Bernie Mac just says what you think but are afraid to say.
I use Mac. Not because it's more secure than everything else - because it is actually less secure than Windows - but I use it because it is still under the radar. People who write malicious code want the greatest return on their investment, so they target Windows systems. I still work with Windows in virtual machines.
Doing 20 minutes of stretching, light weights and floor exercises three times a week takes the same amount of time as a long coffee break - and eating a tuna fish salad, sardines on toast or scrambled eggs is surely preferable to a Big Mac or KFC.
One argument against open systems is that they become open to everything, good and bad. Like a Richard Meier skyscraper, the anal retentive, Bauhaus elegance of the Mac does prevent the loose ends and confusion of a less sterile environment. But it also prevents fertility. Apple's development must come from within.
When Steve Jobs toured Xerox PARC and saw computers running the first operating system that used Windows and a mouse, he assumed he was looking at a new way to work a personal computer. He brought the concept back to Cupertino and created the Mac, then Bill Gates followed suit, and the rest is history.
You know, every time it comes, every time that light comes on or every time that camera comes on, every time that microphone comes on, the Mac Man seek and destroy.
I have an insatiable palate. I'll try anything once, with an open mind. However, there is a special place in my heart for Kraft Macaroni & Cheese. Don't get me wrong, I've sampled specialty Mac & Cheese all over the world, but nothing competes with the stuff I grew up on.
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