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Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'
You only trust those who are absolutely like yourself, those who have signed a pledge of allegiance to this particular identity.
Yes, your home is your castle, but it is also your identity and your possibility to be open to others.
I took three years off. I differentiated myself from the industry. Found my identity - sort of... I haven't graduated yet. I'm not legitimately educated yet, but maybe one day.
I know so many women in their fifties, sixties and seventies who delight in being on their own. It's amazing. They don't see any stigma attached to it. We don't need a man to prove our identity anymore.
I've never been one to bow down to people who try to question my identity because I don't fit their mould of what an Aboriginal Australian is supposed to be or look like.
When you have a global mush, people lose their identity, they become pseudonyms, they have no investment and no consequence in what they do.
We could not have launched Causes without Facebook Platform, providing real identity and real friends. Facebook Platform was created so that experiences that are inherently social in our off-line lives could be brought online as an authentic expression of who we are; Facebook did this best in revolutionizing photo sharing.
I don't have the panic I used to have, meeting people who are androgynous, but when you meet someone whose identity is unclear, that throws your own identity into flux because the way we treat each other is very gendered.
From the equality of rights springs identity of our highest interests; you cannot subvert your neighbor's rights without striking a dangerous blow at your own.
We have to really educate ourselves in a way about who we are, what our real identity is.
The system of domination is founded on depriving nations of their true identity. It seeks to deprive nations of their culture, identity, self-confidence and in this way dominate them.
My very identity as a soldier came to an abrupt end. I'd been soldiering as long as I'd been shaving. Suddenly I'd been told I could no longer soldier, and it felt as though no one really cared if I ever shaved again.
Stanley A. McChrystal
I don't blame the average seventeen-year-old punk-rock kid for calling me a sellout. I understand that. And maybe when they grow up a little bit, they'll realize there's more things to life than living out your rock & roll identity so righteously.
My potential is more than can be expressed within the bounds of my race or ethnic identity.
Just as the humble, unassuming, assenting 'O.K.' has deposed the more affirmative 'Yes,' so the little cringe and hesitation and approximation of 'like' are a help to young people who are struggling to negotiate the shoals and rapids of ethnic identity, the street, and general correctness.
In 'Before and After,' I identify the sixteen strategies that we can use to make or break our habits. Some are quite familiar, such as 'Monitoring,' 'Scheduling,' and 'Convenience.' Some took me a lot of effort to identify, such as 'Thinking,' 'Identity,' and 'Clarity.'
In our production-oriented society, being busy, having an occupation, has become one of the main ways, if not the main way, of identifying ourselves. Without an occupation, not just our economic security but our very identity is endangered.
I was aware, in those early days of motherhood, that my behaviour was strange to the people who knew me well. It was as though I had been brainwashed, taken over by a cult religion. And yet this cult, motherhood, was not a place where I could actually live. Like any cult, it demanded a complete surrender of identity to belong to it.
Social Security Number Cards by themselves were never intended to be personal identity documents because they cannot confirm that a person presenting a card is actually the person whose name appears on the card.
I'm Owen Hart and I have my own identity and my own style.
I've never felt British. I'm just not interested in national identity. I don't know why.
Viral videos aren't just about being funny. They're about identity creation.
Ricky Van Veen
Identity theft is one of the fastest-growing crimes in the nation - especially in the suburbs.
There is no gender identity behind the expressions of gender... identity is performatively constituted by the very 'expressions' that are said to be its results.
Martin Luther King, Jr.
Image of the Moment
To become truly great, one has to stand with people, not above them.
Charles de Montesquieu
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