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Most interviewers are looking for a headline. They're not skilled. They're looking for shock value.
I don't want a headline saying 'Kennedy suggests this or implies that.'
A lot of the stories are internal. They leak it to me wanting to get attention, wanting to get that headline. More times than not, I will not give it to them.
We're going to try to create some programs that are going to generate viewer interest and appointment viewing. We still will have news on Headline News.
I've actually started to drive slower. I never want to see a news headline that reads, 'The Chinese Guy from 'Fast & Furious' Pulled Over for a Speeding Ticket.'
When you are thrown onto the stage at 17 in such an enormous way, it becomes living on the edge because every step you take, every word you speak, every action you do becomes headline news. And it became, for me, life or death.
In the very few interviews I've made, it doesn't matter how long we've talked to each other, the headline is still just about my paycheck.
A newspaperman said, 'You have to have a team in New York.' I replied, 'Who says you have to have a team in New York?' What came out in the papers was a headline that said, Giles Says, 'Who needs New York?' I confess that quote bothered me, and there seemed to be no way to dispose of it. It was repeated again and again.
When my father ran for the state Assembly, the headline said, 'Kean's Son to Run for Assembly.' When my grandfather first ran for Congress, it was 'Kean's son to run for Congress.'
Thomas Kean, Jr.
The worst headline is one that contains a factual error. Bad headlines are ones that are bland, and don't tell the reader anything specific, like 'Democrats at it Again.'
'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?
I never understand why 'economist makes forecast' is ever a headline. Whether the economist in question is from the International Monetary Fund, a City forecasting group or the Treasury - a forecast is still not news.
In 1971, I put together the 'Johnny Face' drawing as a concept, with the words as part of an image in a circle. Combining my abstract drawing with the headline 'Crazy World Ain't It' created an emblem and became a button.
John Van Hamersveld
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