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Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.
America glories in its tradition of the self-made individual. Political candidates compete to be a friend to entrepreneurs, and policymakers, imagining the next Microsoft or Google, design laws to back the innovator in the garage.
And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
There's a difference between being able to make long distance phone calls cheaper on the Internet and walking around Riyadh with a PDA where you can have all of Google in your pocket. It's a difference in degree that's so enormous it becomes a difference in kind.
The Google algorithm was a significant development. I've had thank-you emails from people whose lives have been saved by information on a medical website or who have found the love of their life on a dating website.
Google will be obliged either to accept Chinese regulations or exit the world's largest Internet market, with serious consequences for its long-term global ambitions. This is a metaphor for our times: America's most dynamic company cannot take on the Chinese government - even on an issue like free and open information - and win.
A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.'
Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
We can now with Google Glasses record everything around us, and we can make sure that nothing is ever forgotten because everything is stored somewhere in Google servers or somewhere else.
Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud.
Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
Facebook, Twitter and Google have all opened offices in Brazil, recognizing the importance of localizing their products and customer service efforts.
I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal.
We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.
Google Now is one of those products that to many users doesn't seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it's consistently a top free app on the iTunes charts). You probably know it as Google search, but it's far, far more than that.
The 'old' Internet is shrinking and being replaced by walled gardens over which Google's crawlers can't climb. Sure, Google can crawl Facebook's 'public pages,' but those represent a tiny fraction of the 'pages' on Faceboo, and are not informed by the crucial signals of identity and relationship which give those pages meaning.
I am hoping, though, that many of them have kids, who, when they have a moment to take a break from their iPods, Internet, or Google, will explain to their parents running the country just how the world is being flattened.
I have a calendar life that is complicated, so I use BusyCal and Google Calendar. I keep two different browsers open to avoid some confusion.
Everyone self-Googles. And, I have, of course, the Google alert.
Google Apps for Education is a suite of applications intended to be helpful to higher level educational institutions, but in the long run, I think Google has a role to play in helping to assemble relevant content for classroom use.
Several authoritarian regimes reportedly propose to ban anonymity from the web, making it easier to find and arrest dissidents. At Google, we see and feel the dangers of the government-led net crackdown. We operate in about 150 countries around the globe.
When I first joined Google in October of 2005, I was warned that I shouldn't be offended if people were doing their e-mails while a meeting was going on.
I turned off my Google alerts in 2009 as I learnt that following yourself on the Internet very quickly becomes unhealthy.
Marina and the Diamonds
A. P. J. Abdul Kalam
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