Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy

As Lord Chesterfield said of the generals of his day, 'I only hope that when the enemy reads the list of their names, he trembles as I do.'
Duke of Wellington

At the age of four with paper hats and wooden swords we're all Generals. Only some of us never grow out of it.
Peter Ustinov

Dead battles, like dead generals, hold the military mind in their dead grip.
Barbara Tuchman

Doctors will have more lives to answer for in the next world than even we generals.
Napoleon Bonaparte

For long, history was mainly political history, and historical narrative was confined to an account of the most important crises in political life, or to an account of wars and great generals.
Michael I. Rostovtzeff

Generals think war should be waged like the tourneys of the Middle Ages. I have no use for knights; I need revolutionaries.
Adolf Hitler

I am not making spiteful assertions now but merely stating the facts-that, for instance, among Hungarian generals there is such a considerable percentage of men of German origin, who of course had, in most cases, to alter their names if they wanted to get anywhere.
Heinrich Himmler

I can make more generals, but horses cost money.
Abraham Lincoln

I have some strategical vision, I could calculate some few moves ahead and I have an intellect that is badly missed in the country which is run by generals and colonels.
Garry Kasparov

I made all my generals out of mud.
Napoleon Bonaparte

I've decided that the political context is such that the only way reform will finally come about in the Russian military is that the deterioration goes beyond the point to which these old generals can stand up there and resist it.
William Odom

In any case, decisions on troop levels in the American system of government are not made by any general or set of generals but by the civilian leadership of the war effort.
Bill Kristol

It is not the business of generals to shoot one another.
Arthur Wellesley

It is tragic that the Fuehrer should have the whole nation behind him with the single exception of the Army generals. In my opinion it is only by action that they can now atone for their faults of lack of character and discipline.
Alfred Jodl

It's always the generals with the bloodiest records who are the first to shout what a hell it is. And it's always the war widows who lead the Memorial Day parades.
Paddy Chayefsky

Let judges secretly despair of justice: their verdicts will be more acute. Let generals secretly despair of triumph; killing will be defamed. Let priests secretly despair of faith: their compassion will be true.
Leonard Cohen

Mad, is he? Then I hope he will bite some of my other generals.
King George II

Nine-tenths of tactics are certain, and taught in books: but the irrational tenth is like the kingfisher flashing across the pool, and that is the test of generals.
T. E. Lawrence

Our generals talk a good game about taking care of their grunts, and the majority of our Beltway politicians bay with moralistic fervor about how they, too, support the troops.
David Hackworth