Gags die, humor doesn't.
Jack Benny
He wasn't Bugs without the gags we gave him.
Tex Avery
If you start to disrespect the character you're playing, or play it too much for laughs, that can work for a sketch, it will sell some gags, but it's all technique. It's like watching a juggler - you can be impressed by it, but it's not going to touch you in any way.
Steve Coogan
We then took a shortened version of what we'd been doing in the pubs, with the best gags and things like that, out to cabaret clubs and things in the north of England for six weeks. And we became a big success.
Neil Innes
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