Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach

Nothing fixes a thing so intensely in the memory as the wish to forget it.
Michel de Montaigne

I must be careful not to get trapped in the past. That's why I tend to forget my songs.
Mick Jagger

You've got to forget about this civilian. Whenever you drop bombs, you're going to hit civilians.
Barry Goldwater

It does not do to dwell on dreams and forget to live.
J. K. Rowling

Youth cannot know how age thinks and feels. But old men are guilty if they forget what it was to be young.
J. K. Rowling

We forget that the water cycle and the life cycle are one.
Jacques Yves Cousteau

I'm not likely to forget where I've been and what I've done and learned. I think it's just as important to play new instruments as to play new pieces. The old ones are getting scarcer and the new ones more and more wonderful.
Yo-Yo Ma

So many people supported me through my public life and I will never forget them.
Princess Diana

Don't ever forget two things I'm going to tell you. One, don't believe everything that's written about you. Two, don't pick up too many checks.
Babe Ruth

If you are of the opinion that the contemplation of suicide is sufficient evidence of a poetic nature, do not forget that actions speak louder than words.
Fran Lebowitz

That's how we do it in the black community; we give back to the people who made us who we are. We never forget that.
Snoop Dogg

Young men soon give, and soon forget, affronts; old age is slow in both.
Joseph Addison

On the road we're somebody else's guests - and we play in a way that they're not going to forget we visited them.
Knute Rockne

I never deny. I never contradict. I sometimes forget.
Benjamin Disraeli

The best cure for hypochondria is to forget about your body and get interested in someone else's.
Goodman Ace

Those who forget good and evil and seek only to know the facts are more likely to achieve good than those who view the world through the distorting medium of their own desires.
Bertrand Russell

You forget that the kingdom of heaven suffers violence: and the kingdom of heaven is like a woman.
James Joyce

We cannot seek achievement for ourselves and forget about progress and prosperity for our community... Our ambitions must be broad enough to include the aspirations and needs of others, for their sakes and for our own.
Cesar Chavez

I drink to forget I drink.
Joe E. Lewis