If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Morris Hite

In the execution of Presidential decisions work to be true to his views, in fact and tone.
Donald Rumsfeld

In the final analysis, a drawing simply is no longer a drawing, no matter how self-sufficient its execution may be. It is a symbol, and the more profoundly the imaginary lines of projection meet higher dimensions, the better.
Paul Klee

In the first place I remark that no human law is perfect in its construction or execution.
Thomas Jordan Jarvis

It is far more difficult to be simple than to be complicated; far more difficult to sacrifice skill and easy execution in the proper place, than to expand both indiscriminately.
John Ruskin

It is most necessary to avoid rusticity in any way, whether in material, design, or execution.
George Edmund Street

No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution.
Niccolo Machiavelli

One must be entirely sensitive to the structure of the material that one is handling. One must yield to it in tiny details of execution, perhaps the handling of the surface or grain, and one must master it as a whole.
Barbara Hepworth

People talk about the courage of condemned men walking to the place of execution: sometimes it needs as much courage to walk with any kind of bearing towards another person's habitual misery.
Graham Greene

Photography, as a powerful medium of expression and communications, offers an infinite variety of perception, interpretation and execution.
Ansel Adams

The American attitude towards efficiency and execution should always underlie architecture.
Helmut Jahn

The essence of football was blocking, tackling, and execution based on timing, rhythm and deception.
Knute Rockne

The execution of any thing considerable implies in the first place previous persevering meditation.
William Godwin

The key to Operations at Wal-Mart is their ability to maintain the highest standards while at the same time getting things done with lockstep execution.
Michael Bergdahl

The more constraints one imposes, the more one frees one's self. And the arbitrariness of the constraint serves only to obtain precision of execution.
Igor Stravinsky

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
Frank Luntz

The severity of the laws prevents their execution.
Charles de Montesquieu

The Supreme Court of the United States... has validated the Nazi method of execution in... concentration camps, starving them to death.
Jack Kevorkian

There must be a punitive expedition against the Jews in Russia, a punitive expedition which will expect: death sentence and execution. Then the world will see the end of the Jews is also the end of Bolshevism.
Julius Streicher

There's nothing so improves the mood of the Party as the imminent execution of a senior colleague.
Alan Clark