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Your company's most valuable asset is how it is known to its customers.
Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
By getting your customers to agree with you in small steps along the way, you have a better chance of reaching agreement when it's time to do business.
They will come to learn in the end, at their own expense, that it is better to endure competition for rich customers than to be invested with monopoly over impoverished customers.
It's very easy for trusted companies to mislead naive customers, and life insurance companies are trusted.
Most of my career has been in sales. I spend 50% or more of my time with customers and employees, and I can't wait for it to be more than 50%.
Anne M. Mulcahy
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.
The goal should be to build a sustainable lifestyle business that does good for employees and customers - and that steadily builds wealth.
When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Our target customers are people in their 20s. Old people wanted to be 21 again, and young people wanted to be 21 forever.
Do Won Chang
Because I didn't have much money, I bought a small shop that fit my budget. The previous six owners had closed their business in three years. The store had no people traffic and, because of that, I was able to focus on figuring out how to provide a better service to each and every one of the customers that did come through.
Do Won Chang
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
Diversity is not a politically correct idea. Diversity in a boardroom or in a Parliament means that you just have different minds, different life experience, different ways of thinking about patients or customers or voters so that when you bring that intellect, you look at opportunity and risk, and then you have it in much better balance.
My day starts with customers and ends with customers. So anything that's going on is second to activities that involve customers or partners. So if there is a meeting planned for the day that is an internal meeting, unless it's about making sure we can meet the payroll, the thing that comes first is calling on a customer or calling on a partner.
John W. Thompson
We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing.
Companies that grow for the sake of growth or that expand into areas outside their core business strategy often stumble. On the other hand, companies that build scale for the benefit of their customers and shareholders more often succeed over time.
I've sat in sushi bars, really fine ones, and I know how hard this guy worked, how proud he is. I know you don't need sauce. I know he doesn't even want you to pour sauce. And I've seen customers come in and do that, and I've seen him, as stoic as he tries to remain, I've seen him die a little inside.
Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.
The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence.
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
Great salespeople are relationship builders who provide value and help their customers win.
I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.
Martin Luther King, Jr.
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