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Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. Murrow
Now we have a problem in making our power credible, and Vietnam is the place.
John F. Kennedy
Men have defined the parameters of every subject. All feminist arguments, however radical in intent or consequence, are with or against assertions or premises implicit in the male system, which is made credible or authentic by the power of men to name.
We have come to the edge of the abyss and now it is time for a bold step forward. There is a political view that the tougher you are, the more credible you are.
Propaganda, to be effective, must be believed. To be believed, it must be credible. To be credible, it must be true.
Hubert H. Humphrey
A statement is persuasive and credible either because it is directly self-evident or because it appears to be proved from other statements that are so.
To remain a credible leader, I must always work first, hardest, and longest on changing myself. This is neither easy nor natural, but it is essential.
John C. Maxwell
It cannot be too often stressed that Israel had no credible pretext for its 2008-9 attack on Gaza, with full U.S. support and illegally using U.S. weapons.
Tricks you need to transform something which appears fantastic, unbelievable into something plausible, credible, those I learned from journalism. The key is to tell it straight. It is done by reporters and by country folk.
Gabriel Garcia Marquez
For diplomacy to be effective, words must be credible - and no one can now doubt the word of America.
George W. Bush
It's funny how social activists usually protest against the only things that have a credible chance of achieving the activists' goals.
There are many who criticise the United Nations. And those of us who know this institution well know that it is not immune from criticism. But those who argue against the United Nations advance no credible argument as to what should replace it. Whatever its imperfections, the United Nations represents a necessary democracy of states.
I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.
I'm a keen musician. Me and my mates have a great times jamming and recording stuff. We have a great band behind us and have turned my nursery-rhyme songs into quite credible pieces of music.
A flourishing, morally credible media is a vital component in the maintenance of genuinely public talk, argument about common good.
As with many other folk beliefs, 'feng-shui' undoubtedly incorporates some scientifically correct observation or received wisdom based on direct experience of natural phenomena; but it needs to be dealt with skeptically as a credible system of thought. Some feng-shui prescriptions can certainly lead to desirable results.
In 1930s mysteries, all sorts of motives were credible which aren't credible today, especially motives of preventing guilty sexual secrets from coming out. Nowadays, people sell their guilty sexual secrets.
P. D. James
The Bible is the only credible guide either as to the real relationship between man and the earth and the great Creator of both or concerning the purpose of the creation of both.
Joseph Franklin Rutherford
I love writing both fiction and memoir. Both have unique challenges; bottom line, fiction is hard because you have to come up with the credible, twisty plot, and memoir is hard because you have to say something true and profound, albeit in a funny way.
One cannot fashion a credible deterrent out of an incredible action.
The Beatles are the most credible band in the history of music.
I like Ronald Reagan, who didn't play crass politics, and he just articulated and delivered on broad themes that were needed. Free markets meant free markets. Deregulation. Lower tax rates. Strong national defense. And he was credible and believable.
I have to be able to be honest and be credible, and I think I can say, 'This guy did not have his best game today' rather than, 'He is awful and I cannot believe he did that.'
Martin Luther King, Jr.
John F. Kennedy
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