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Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided.
Now we have a problem in making our power credible, and Vietnam is the place.
John F. Kennedy
To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.
Edward R. Murrow
To remain a credible leader, I must always work first, hardest, and longest on changing myself. This is neither easy nor natural, but it is essential.
John C. Maxwell
Tricks you need to transform something which appears fantastic, unbelievable into something plausible, credible, those I learned from journalism. The key is to tell it straight. It is done by reporters and by country folk.
Gabriel Garcia Marquez
I love writing both fiction and memoir. Both have unique challenges; bottom line, fiction is hard because you have to come up with the credible, twisty plot, and memoir is hard because you have to say something true and profound, albeit in a funny way.
Unfortunately, a lot of economists wanted to make their subject a science. So the more what you do resembles physics or chemistry, the more credible you become.
Deterrence is still fundamentally about influencing an actor's decisions. It is about a solid policy foundation. It is about credible capabilities. It is about what the U.S. and our allies as a whole can bring to bear in both a military and a nonmilitary sense.
C. Robert Kehler
At the bottom, the elimination of spyware and the preservation of privacy for the consumer are critical goals if the Internet is to remain safe and reliable and credible.
Propaganda, to be effective, must be believed. To be believed, it must be credible. To be credible, it must be true.
Hubert H. Humphrey
When some Republican governors asked to try new ways to put people on welfare back to work, the Obama Administration said they would only do it if they had a credible plan to increase employment by 20%. You hear that? More work. So the claim that President Obama weakened welfare reform's work requirement is just not true.
William J. Clinton
A statement is persuasive and credible either because it is directly self-evident or because it appears to be proved from other statements that are so.
It cannot be too often stressed that Israel had no credible pretext for its 2008-9 attack on Gaza, with full U.S. support and illegally using U.S. weapons.
For diplomacy to be effective, words must be credible - and no one can now doubt the word of America.
George W. Bush
Men have defined the parameters of every subject. All feminist arguments, however radical in intent or consequence, are with or against assertions or premises implicit in the male system, which is made credible or authentic by the power of men to name.
It's funny how social activists usually protest against the only things that have a credible chance of achieving the activists' goals.
There are many who criticise the United Nations. And those of us who know this institution well know that it is not immune from criticism. But those who argue against the United Nations advance no credible argument as to what should replace it. Whatever its imperfections, the United Nations represents a necessary democracy of states.
I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.
A flourishing, morally credible media is a vital component in the maintenance of genuinely public talk, argument about common good.
I'm a keen musician. Me and my mates have a great times jamming and recording stuff. We have a great band behind us and have turned my nursery-rhyme songs into quite credible pieces of music.
As with many other folk beliefs, 'feng-shui' undoubtedly incorporates some scientifically correct observation or received wisdom based on direct experience of natural phenomena; but it needs to be dealt with skeptically as a credible system of thought. Some feng-shui prescriptions can certainly lead to desirable results.
In 1930s mysteries, all sorts of motives were credible which aren't credible today, especially motives of preventing guilty sexual secrets from coming out. Nowadays, people sell their guilty sexual secrets.
P. D. James
The Bible is the only credible guide either as to the real relationship between man and the earth and the great Creator of both or concerning the purpose of the creation of both.
Joseph Franklin Rutherford
She was in a difficult position being the widow of a great American hero, a role that carried high expectations but she did a credible job of continuing Dr King's dream especially in the face of a changing and often hostile American public.
C. S. Lewis
Martin Luther King, Jr.
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