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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
The difference between a bad artist and a good one is: the bad artist seems to copy a great deal; the good one really does.
More than 30 years ago, in Washington, D.C., I secured a copy of a single by a Los Angeles band called The Bags. The two-song 7-inch, released on Dangerhouse, had a girl on the cover who looked right at you with huge eyes. The songs, 'Survive' and 'Babylonian Gorgon,' were great and made many of my mix tapes.
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
In my home office, I have two large, 30-inch computer monitors - a Mac and a PC. They share the same mouse and keyboard, so I can type or copy and paste between them. I'll typically do Web stuff on the Mac and e-mail and chat stuff on the PC.
My father works for Xerox and fixes those gigantic copy machines that are about 10 feet wide.
Some of the tactics that are used by Foxconn and other companies throughout China is, if you are late, if you violate one of the small rules, some of the punishment is that you have to copy down quotations from the chairman of Foxconn: you have to write out confessions explaining why you were late and promising never to do it again.
If you didn't have patents, no one would bother to spend money on research and development. But with patents, if someone has a good idea and a competitor can't copy it, then that competitor will have to think of their own way of doing it. So then, instead of just one innovator, you have two or three people trying to do something in a new way.
Suppose that every prospective parent in the world stopped having children naturally, and instead produced clones of themselves. What would the world be like in another 20 or 30 years? The answer is: much like today. Cloning would only copy the genetic aspects of people who are already here.
Unless someone wants to look funny, I'll not recommend anyone to copy my bowling action. But on a serious note, with the confidence that I have got from the amount of runs I have been scoring, when I'm thrown the ball to bowl, I am pretty sure of what I have to do. I may not be the most attractive to watch while bowling, but I can be effective.
So I went out and bought myself a copy of the Writer and Artist Yearbook, bought lots of magazines and got on the phone and talked to editors about ideas for stories. Pretty soon I found myself hired to do interviews and articles and went off and did them.
I had a couple of really cool friends when I was a kid, and we'd find cool music and movies and show them to each other. My friend Dennis had a copy of 'A Clockwork Orange' and he'd already seen it once, and he was like, 'We need to watch this.' I was sleeping over his house - and I think we were literally 15 - and we watched it.
I never leaf through a copy of National Geographic without realizing how lucky we are to live in a society where it is traditional to wear clothes.
It was at a vividly bad time in Norman Mailer's life that I met him, and a sort of water-treading time in mine. He had stabbed his wife, and I was a copy boy at Time magazine.
The only thing I really recommend, if you're starting out in stand-up is to not try to copy anybody else. You can be influenced by people. I was influenced by Steve Martin and Bob Newhart and Woody Allen, but I never tried to be someone else. I always tried to be myself. And the reason people are successful is they're unique.
I'm starting to see players copy what I do. I'm flattered.
When a thing has been said and well, have no scruple. Take it and copy it.
I had to create an equivalent for what I felt about what I was looking at - not copy it.
An original artist is unable to copy. So he has only to copy in order to be original.
People seldom improve when they have no other model but themselves to copy.
You can't really copy what I do because I don't do anything.
I like my house to be unique to me. Sure, I've bought plenty of things out of a catalog, but the way I put them together in my home is special. You might have bought your sofa at a major home decorating store, but the rug you found at the flea market is so unique, it takes your room from 'carbon copy' to 'simply yours' in no time.
I am my own secretary; I dictate, I compose, I copy all myself.
The thing about HD-DVD that is attractive to Microsoft is that it's very pro-consumer in letting you copy all movies up onto the hard disk.
I didn't try to copy my dad or fit into the pressure or the mold that everybody tried to make me fit into.
C. S. Lewis
Martin Luther King, Jr.
A. P. J. Abdul Kalam
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