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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
I'll tell you, Liz Cheney is going to be a very good candidate. I worked with her during the Bush campaigns. She's smart, she's focused, she's disciplined - and she's got a great back story. She's got a large family. She's a great mom. And she's a hard worker. I think she's going to be a very effective campaigner.
I feel like there is this weird thing where celebrity involvement in political campaigns kind of goes together like peanut butter and chocolate. Sometimes it's good, sometimes it's bad.
Downplaying their faults is pretty much the point of campaigns. But we do count on them living with the constant terror of public rejection.
Somebody must be up and somebody must be down. Trouble is, campaigns are messy, subtle creatures that don't follow convenient narratives.
Big business increasingly likes to portray itself as socially concerned, adopting the style of civic action through 'campaigns' of varying degrees of cynicism.
Some campaigns are not worth waging if you can't win; others have to be fought on grounds of principle regardless of the chances for success.
What campaigns are for is weeding out the people who, for one way or another, weren't making it for the long haul.
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
Amy Jo Martin
I always drew dresses. I remember loving Richard Avedon's early Versace campaigns. I used to plaster my whole walls with them when I was a kid.
I'm very much a believer that it's action that matters much more so than, you know, the flurry of political promises and statements and slogans that are used during political campaigns.
Herr Schroder has conducted two electoral campaigns, and he is doing it again now, by not telling people what is really necessary. He keeps avoiding the difficult and uncomfortable issues, those that imply changes and therefore provoke discussions.
I was always a writer - working on campaigns was never a profession for me. It was something I did on the side, really, so the trajectory hasn't been a political operative who likes to dabble in writing and finds himself into stumbling on film and TV - that was always my goal.
As our values are the core to who we are as human beings, they are also the easiest way to identify and connect with others in meaningful ways. Think about it - most political campaigns are based around values. Barack Obama's 2008 election campaign galvanized millions of youth behind two very clear values - hope and change.
Democracy, if it meant what our forefathers said, that would be great, but unfortunately it's been corrupted by this funding and funding of campaigns. There's a much better way to do it. There could be a small amount of money given by every taxpayer to be dedicated to candidates.
We feel a special bond with Sicily and its people - in fact, our first campaigns were shot in Sicily, like the one shot in Vucciria Sicilian historical market We enjoyed showing the faces and the characters that crowd that beautiful market every day.
That's driven by any number of factors, the most prominent of which have been the combat experience of two major campaigns - one in Afghanistan and the other in Iraq - and the ongoing demands of the global war on terrorism.
How one stands up to any sort of allegation in the heat of political battle reveals the strength and nature of your character. It's one of the reasons we have campaigns.
Almost all political campaigns involve falsity and playacting.
I am incredibly proud of the many journalists I have worked with throughout my career and the great campaigns that we have fought and won.
The bottom line is, I hear my donors, I hear our base out there, I hear the leadership. And we're taking steps to make sure that we're even more - how shall we say it - fiscally conservative in our spending and certainly making sure the dollars are there when it's time to run our campaigns.
People who are using it to sell things on Craigslist to holding garage sales - campaigns - the Obama campaign and the Romney campaign both used Square to raise funds.
In the heat of our campaigns, we have all become accustomed to a little anger and exaggeration. Yet, on the whole, our political process has served us well.
Edmund S. Muskie
I want to write more books, see my first novel made into a film, fight more campaigns, work in more countries. I want to be able to recall experiences that have endured for their pleasure and range and intensity.
When you have to do all the more crappy jobs before, you appreciate all the good work that comes out of that. There are many girls who immediately have a top model career, and there are lots of models who are doing things that aren't as exciting as doing big campaigns and beautiful magazines.
Saskia de Brauw
Martin Luther King, Jr.
Leonardo da Vinci
Image of the Moment
Change your thoughts and you change your world.
Norman Vincent Peale
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