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When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
It's an intolerable abuse of power to have employees who are supposed to be advancing the public interest actually working on political campaigns.
Every great political campaign rewrites the rules; devising a new way to win is what gives campaigns a comparative advantage against their foes.
A CBS spokesman said the network's policy was tightened in September 2006 to forbid contributions to political campaigns. Previously, there was a bit of wiggle room.
I think change needs to be egoless. It's not about my leaving my fingerprints or a legacy. It's more important to be part of a process by rolling up your sleeves, being on the ground, initiating projects, starting campaigns - you know, building stuff.
Queen Rania of Jordan
I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.
Barack Obama's inspirational whoosh to the presidency in 2008 was unusual. Most campaigns are less exhilarating; indeed, they are downright disappointing - until someone wins.
When one may pay out over two million dollars to presidential and Congressional campaigns, the U.S. government is virtually up for sale.
John W. Gardner
I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
What we have is two important values in conflict: freedom of speech and our desire for healthy campaigns in a healthy democracy. You can't have both.
Awards are meaningless to me, and I have nothing but disdain for anyone who actively campaigns to get one.
Until we totally change the way we elect our leaders, until we remove private money from public campaigns, lying will be the de facto method of governance in this country.
Campaigns often make standing on principle the highest of virtues - and listening to your opponents a sure sign of weakness. It's the virtual opposite of what it takes to succeed in office. Squaring the circle takes a powerful combination of skills. But presidents who can campaign and compromise are generally the most successful.
Dee Dee Myers
I know politics is emotionally brutal; I've already had experience with the reality of smear campaigns, so I understand there will not be a path of roses laid before me.
I like Valentino a lot - they never use actresses in their campaigns.
Most makeup campaigns are not in black and white.
What I do is sometimes - at least in Germany - met with wounding campaigns. I always face the question: should I grow myself a thick skin and ignore it, or should I let myself be wounded? I've decided to be wounded, since, if I grew a thick skin, there are other things I wouldn't feel any more.
There are certain things that don't mix well with MS. One is staying up late at night. Another is big, noisy crowds. Well, campaigns are staying up late at night and big noisy crowds.
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.
I worked for a lot of candidates, in tough campaigns that lost. Most of my candidates lost until Bill Clinton. There was always a point where you look in their eyes and they knew it was over. And there was never that point with Clinton. He never quit. He never gave up.
Dee Dee Myers
Ideas matter. Legislative proposals matter. Slick campaigns and dazzling speeches can work for a while, but the magic always wears off.
The intense campaigns against domestic violence, rape, sexual harassment, and inequity in the schools all too often depend on an image of women as weak and victimized.
C. S. Lewis
Image of the Moment
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