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Brands frantically tried to compete for users' fragmented attention, spraying content on every platform in a 24/7 race to stay relevant.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.
Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
I like to revamp things; like, I make to make things better in my eye, but I don't put out own lines... I just collab with my favorite brands.
Net-a-porter is an environment where a woman can really indulge, browsing through more than 160 brands in our fashion playground.
I think there are very few brands with a person's point of view behind them.
Kmart appreciates and supports exclusive brands.
I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
I like to feel comfortable. I love British brands, and I enjoy dressing in a way that makes me feel good.
Books are not brands. Some people are very willing to see themselves as a brand, but you can't be a certain type of writer to a certain type of person all the time. It will kill you.
It is sad that the more 'successful' a neighborhood becomes, the more it gradually takes on a recognizable, common look, as the same banks, drugstore chains and national brands move in.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
There are people who work a lot harder than me, and they have amazing brands. Madonna comes to mind; Jennifer Lopez comes to mind. There are women who are killing it. I mean, working, working, working. I work really hard, but I also am trying to find balance, and I'm trying not to let it be so important that it takes over my whole life, frankly.
There are not that many new media brands you can say that about nowadays.
I think I am one of the smallest surviving brands.
Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.
Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on.
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'
Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are all over these services now. But for the most part, these services didn't do much to bring them. The engaged users did.
Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc.
One of my business partners would remind me that no fashion line lasts forever, that we would hit the down curve eventually, and that we needed to look for new brands that complement the first one.
A. P. J. Abdul Kalam
C. S. Lewis
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