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After I grew some facial hair, I looked a bit older, and I guess that's what the modeling world wanted because I started booking more luxury brands.
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Brands must become architects of community.
I try really hard to separate myself from other celebrity brands.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Walmart is an amazing story of entrepreneurship and, as one of the world's most powerful brands, touches millions of lives every day.
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it's good for business, so brands fight for the red carpet. Me? I don't like it, because fashion becomes a job about dressing celebrities. And it's a bit boring.
The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
I don't believe in brands.
When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.
Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.
As my own boss, I have the opportunity to get to work with great brands like Old Navy, and I get to style some looks together that people can actually buy and afford.
I love discovering new young brands and watching these fashion lines take off, like Peter Pilotto, Christopher Kane, and Clover Canyon.
They already know all about brands... but what 16- and 17-year-olds won't necessarily have is experience of the world of work. The more that businesses get involved with schools, the better, because businesses sometimes complain that students don't have what they require to succeed in work.
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.
Late-night television is like the cereal aisle in the supermarket: too many choices. Also, too many 'different' brands that really aren't different at all.
I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.
As I said, I haven't spent a lot of time thinking about partner brands.
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
Amy Jo Martin
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