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When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.
I love discovering new young brands and watching these fashion lines take off, like Peter Pilotto, Christopher Kane, and Clover Canyon.
As my own boss, I have the opportunity to get to work with great brands like Old Navy, and I get to style some looks together that people can actually buy and afford.
No matter how much control kids get over the media they watch, they are still utterly powerless when it comes to the manufacturing of brands. Even a consumer revolt merely reinforces one's role as a consumer, not an autonomous or creative being.
Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
I don't believe in brands.
Advertisers now have a highly targeted opportunity for aligning their brands alongside the entertainment experience people are enjoying on YouTube.
Fashion brands looking for explosive growth go the wholesale route, to get their products into stores, but then they end up relying on those sales.
Late-night television is like the cereal aisle in the supermarket: too many choices. Also, too many 'different' brands that really aren't different at all.
They already know all about brands... but what 16- and 17-year-olds won't necessarily have is experience of the world of work. The more that businesses get involved with schools, the better, because businesses sometimes complain that students don't have what they require to succeed in work.
Brands will increasingly handle their own e-commerce and rely less and less on local distribution partners. Why should they give away their profit margins?
I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.
I think for us - the Weinstein name, the Miramax name - they've both become synonymous with brands. We have a real winning formula when it comes to championing a different kind of movie, and I think the audience trusts us.
Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason - because some people like them. It's the same with baseball statistics.
We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y.
Amy Jo Martin
Most brands started from a strong base and kept a strong belief.
What happens in the media is the cult of personality. The brands who have been forced to cut their staff have been forced to take on the brands of journalists.
With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.
Bring your kids along next time you go to the grocery store and ask them to help find the price per unit for the general grocery items. By comparing brands and looking for the best prices, kids will get in the habit of looking for deals and understand the value of the dollar.
Alexa Von Tobel
I've created a bridge between European electronic culture and urban American culture, and I've worked with established brands.
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.
Everything seems set up for success in digital journalism - money, eyeballs, software, brands.
Other brands I like besides Versace... Tom Ford makes incredible suits. I love the glasses as well. I have a plethora of Tom Ford shades. Who else do I like? Dolce & Gabbana, Dior Homme.
Haier, a Chinese brand, exemplifies the trend of emerging market companies building brands that are being accepted, if not recognized, by the Western consumer.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
Leonardo da Vinci
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