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Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?
In the 1940s, cigarettes would be shown in classy situations, endorsed by celebrities - real A-list Hollywood stars in America - the ads would make claims about tobacco quality or manufacturing science and, bizarrely, some brands had what almost amounted to health claims.
My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.
I've created a bridge between European electronic culture and urban American culture, and I've worked with established brands.
So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.
Al-Waleed bin Talal
I think reality TV for dancers has changed for the better. There are more opportunities and the platforms that we are being given are better. We have more job security and TV is allowing different levels of dance to come through to the forefront. People can now take their abilities and turn them into brands and make these top dollars.
'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.
For its health, cricket needs to look outward to the sharpest minds, to people who sustain and nurture brands and often take hard but necessary decisions. Cricket cannot be bound by cricketing minds alone.
I always believe in buying things locally; anything locally made is a big plus, along with organic materials. I try really hard to do that, and brands really pop out to me if I know they're trying to be environmentally friendly.
We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.
At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.
If you look around world, the great brands are Real Madrid, Manchester United. The Yankees, the Cowboys and the Lakers are there. We should aspire with the Maple Leafs to be there.
Being in Loyola College exposed me to other options and gave me confidence, apart from the freedom to bunk classes. I became a merchandiser and then a garment manufacturer, and interacting with foreign buyers and manufacturing foreign brands in India gave me a high.
After I grew some facial hair, I looked a bit older, and I guess that's what the modeling world wanted because I started booking more luxury brands.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
I try really hard to separate myself from other celebrity brands.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
Brands must become architects of community.
I am not a celebrity. I work with celebrities, and it is very difficult. When a celebrity wears a dress, it's good for business, so brands fight for the red carpet. Me? I don't like it, because fashion becomes a job about dressing celebrities. And it's a bit boring.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
A. P. J. Abdul Kalam
Martin Luther King, Jr.
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