Brand Quotes

Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
Antonio Perez

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.
Dick Gregory

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy

Your premium brand had better be delivering something special, or it's not going to get the business.
Warren Buffett

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