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If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.
In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
One key element to Hitchcock is the drooping jowl. That was crucial because his silhouette is crucial. There is something about his silhouette that became his brand.
I think fashion is a lot of fun. I love clothes. More than fashion or brand labels, I love design. I love the thought that people put into clothes. I love when clothes make cultural statements and I think personal style is really cool. I also freely recognize that fashion should be a hobby.
Whether you hear me come out with another album or whether you hear any one of the Clan members, we're always going to involve everybody. When I look at 'Only Built 4 Cuban Linx, Part II,' I look at that as a Wu album. You feel me? Even though it was my brand and my thing that I done, I had my dudes on it.
I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create.
I love De la Renta. I love CoSTUME National; I think they're just incredible. And I love Marc Jacobs, too - they're also great, just a great brand.
When Lady Gaga says I am her inspiration, you reach kids between 12 and 18. Now I am like a brand - jeans, Coca-Cola.
He will be beginning a brand new chapter in the Michael Jackson legend.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Because of reality television and all these celebrities thinking they can be designers, everyone imagines that they can just become a designer, photographer, or model, but that's not the way things work. People have to go to school, learn their craft, and build a brand - that's the right, healthy way to do things.
I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.
How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Sequels are not done for the audience or cinema or the filmmakers. It's for the distributor. The film becomes a brand.
Francis Ford Coppola
I never make a movie for awards consideration. I will use the hope of getting an Academy Award a) to honor the people who work so hard and also b) it's the greatest Good Housekeeping seal in the world. It's the greatest brand. It's as good as Louis Vuitton and Dior in the world of moviemaking. It's the Super Bowl.
Always be prepared if someone asks you what you want for Christmas. Give brand names, the store that sells the merchandise, and, if possible, exact model numbers so they can't go wrong. Be the type who's impossible to buy for, so they have to get what you want.
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
I like being a consumer. I'll do collabs with brands I like, only because I would like something free to wear. But I don't want people to dress like me, which is what you're asking when you create a brand. The fashion industry's just a super-duper headache.
China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
A brand is a voice and a product is a souvenir.
I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
It is immoral to brand children with religion. 'This is a Catholic child.' 'That is a Muslim child.' I want everyone to flinch when they hear such a phrase, just as they would if they heard, 'That is a Marxist child.'
It is the around-the-corner brand of hope that prompts people to action, while the distant hope acts as an opiate.
Martin Luther King, Jr.
John F. Kennedy
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