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I play basketball to win a championship. That championship is everything to me. And that's what gets people to buy in to your brand - being a winner.
Presentation skills are key. People who work for you represent your brand. You want them to present themselves - and represent you - in a certain way.
Architecture adds dimensions to my life that would be impossible to acquire if I retired. The beautiful thing about architecture is that every project is brand new. I am forced to renew myself with every project. Isn't that wonderful?
Your premium brand had better be delivering something special, or it's not going to get the business.
Hitchcock was one of the few people in Hollywood who had a brand. Every movie he made was an Alfred Hitchcock movie, couldn't have been anyone else.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
My greatest strength is common sense. I'm really a standard brand - like Campbell's tomato soup or Baker's chocolate.
Being Human clothing was first launched in France, Belgium and Spain, where the brand's philosophy of look good, do good is connecting with people and not just Salman Khan.
Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
I think people love having a person behind a brand who lives it. The idea of storytelling is really important.
Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.
Technology will definitely solve all our problems, but in the process it will create brand new ones. But that's O.K. because the most you can expect from life is to get to solve better and better problems.
But in the right-wing media, they do have a right-wing bias. And they also have an agenda. So their agenda is: we're an adjunct of the Republican Party, and we're going push that agenda every day, and, as you say, brand these stories that help further the right-wing cause.
Some of the greatest reality television we ever had was the moon landings. When you think about it, that was human emotion and people, unscripted, working with each other - and millions and millions of people around the world, glued to their television sets to share real-time in a brand new, fascinating human experience.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
I don't believe complete assimilation is possible, at least not for anyone who has an active, open mind. Every step, every entry into the flows of existence can be seen as a beginning, a commencement of a brand new way of seeing oneself in the world. This is the case for everyone.
Jamaica is more than just the 'brand' the world recognizes so well; it's a place of pride for the people who live here, its educational institutions, its sports achievements, its science and technology growth.
My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.
Well Ice H20 is my company that I plan to take to the next level with new artists, books, movies and so forth. It's more like a multimedia brand that I want to take to the next level and put some talented people on.
Our national purpose, not our party differences, must define the American Brand. We must change the conversation from one centered around what defines our differences to one that hangs a lantern on what binds us, supports our collective well being and makes us all stronger and more productive as a result.
William Arthur Ward
Martin Luther King, Jr.
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Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship.
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