Quote of the Day
You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Amy Jo Martin
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
It is easily overlooked that what is now called vintage was once brand new.
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Your premium brand had better be delivering something special, or it's not going to get the business.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
I am thrilled and honored to join the incredible women who represent L'Oreal Paris. From the versatile and motivational Brand Ambassadors, to all the women who proudly wear L'Oreal Paris each day. I grew up with the inspiration of their message, 'We're worth it.' What an important value to instill in women. That beauty is rooted in confidence.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
Congratulations are in order for Woody Allen - he and Soon Yi have a brand new baby daughter. It's all part of Woody's plan to grow his own wives.
The keys to brand success are self-definition, transparency, authenticity and accountability.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
I had been asking the universe and God to send me a way for me to help me. Show business has been so wonderful to me, and it came in the form of that. It's just so funny how things come into your life, and if you take a chance on them, it might give you a brand new life.
Being Human clothing was first launched in France, Belgium and Spain, where the brand's philosophy of look good, do good is connecting with people and not just Salman Khan.
You have to stay true to your heritage; that's what your brand is about.
John F. Kennedy
Martin Luther King, Jr.
Image of the Moment
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