Quote of the Day
Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand.
Amy Jo Martin
You cry and you scream and you stomp your feet and you shout. You say, 'You know what? I'm giving up, I don't care.' And then you go to bed and you wake up and it's a brand new day, and you pick yourself back up again.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
It is easily overlooked that what is now called vintage was once brand new.
Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
I am thrilled and honored to join the incredible women who represent L'Oreal Paris. From the versatile and motivational Brand Ambassadors, to all the women who proudly wear L'Oreal Paris each day. I grew up with the inspiration of their message, 'We're worth it.' What an important value to instill in women. That beauty is rooted in confidence.
In designing a lifestyle brand, you have to know more than just designing clothes.
If there is a gay uniform, the differences are in how each man coordinates the details: the brand and cut of the jeans, the design of belts and boots, the haircut, the number and size of earrings.
I'm part of a speech therapy programme called the McGuire Programme. It teaches you a new way to breathe, a new way to speak, a brand new way of tackling the mind-sets that come with having a speech impediment. Mainly, it teaches you how to slow things down, and that has really helped me.
I do have a small collection of traditional SF ideas which I've never been able to sell. I'm known as a fantasy writer and neither my agent nor my editors want to risk my brand by jumping genre.
I am not brand conscious. I wear what suits me.
Brand names aren't important to me at all.
One of my goals is that, at a dinner party some time in the future, someone will say, 'Oh, my nephew is starting a ready-to-wear brand', and 20 people will turn around and say, 'Is he? Can we invest?' in the same way that, now, if you were to say, 'My nephew is starting a mobile app,' everyone would say, 'Oh, smashing! Can I invest?'
Children are natural Zen masters; their world is brand new in each and every moment.
Being Human clothing was first launched in France, Belgium and Spain, where the brand's philosophy of look good, do good is connecting with people and not just Salman Khan.
The response to the Starbucks brand has been phenomenal in our international markets.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
You have to stay true to your heritage; that's what your brand is about.
Your premium brand had better be delivering something special, or it's not going to get the business.
A. P. J. Abdul Kalam
C. S. Lewis
Image of the Moment
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