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We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
My first car was a BMW. A white BMW.
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
Now, if someone wants to spit on me, I just roll up the window of my BMW 540i.
Porsche and BMW drivers are arrogant.
The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.
A BMW can't take you as far as a diploma.
I tend to do something for two years then move on to something new. Yoga, then biking, then weight lifting, then back to biking. The moment it feels like a rut, I switch and search for a new love. It's like having a midlife crisis, but without the new wife or cheesy BMW.
I don't understand people whose gratification is a BMW. You don't know what joy is until you see a kid who was tortured get adopted by a family.
If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life.
I'm glad to see that BMW is bringing an electric car to market. That's cool.
I know that BMW is now a sponsor of the USOC - of the United States Olympic Committee - so they offer the use of their aerodynamic speed-tunnel for testing and such for the athletes, which is a great advantage. But to be honest with you, I'd rather have a free car!
My first job was in sixth grade, sweeping the clay tennis courts at the yacht club near my house, which I was not a member of. Always had to pay my own rent. But I don't really have any concept of how money works. I don't know how much things cost. Like a BMW. Or a quart of milk. It's embarrassing.
There may be little practical difference between a Ford Mondeo and a BMW three series, but in terms of perceptions of who you are and what you are, then they are worlds apart.
I've had people ask me in interviews what it's like to have money, but that's not how it is. I have a middle-class life. I have a room in London but not a house, nor a BMW.
I bought a lot of rubbish things that kids buy: skateboards and clothes and typical teenage stuff. And, as soon as I could, I wasted a lot of money on cars - BMW's mostly - for myself and my family.
It was an unbelievable experience! The brakes, the g-forces and the power of the engine are beyond description. Thanks to BMW and WilliamsF1 for giving me this chance to test. The test team looked after me brilliantly and I learnt plenty.
I didn't get my first car until I was 22. It was a BMW 1602 and now I've got it back I'm waiting to restore it.
In fact, I'd just like to own something. Everyone thinks I'm glamorous, rich and famous but all I've got is some recording equipment and a battered old BMW.
Only in the last week, South Carolina announced that it is seeking to become the U. S. center for hydrogen fuel cells, and BMW revealed that it will power some of its high-end model cars with hydrogen.
Recorded engine sounds, however, are a deliberate deception. They're like going to a concert and listening to a recording. On the other hand, I wouldn't mind buying a BMW recording and installing it in my '96 Jeep Cherokee.
My first car was in 2006 when I got on my first TV show - a BMW 328i2 four-door sedan in slate grey. That was a great day, that was.
I drive a BMW 1 series convertible. I love my Beamer.
The hybrid I have now is one of the least expensive cars I've ever had. I had a BMW 318i convertible once, the ultimate driving machine.
I got the big BMW X5, and I didn't like it. It was just too big, and I didn't feel comfortable driving it. It was taking up too much room, and I was afraid I was going to smash into something.
When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company.
Martin Luther King, Jr.
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Only those who dare to fail greatly can ever achieve greatly.
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