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Research has shown that it takes 31 days of conscious effort to make or break a habit. That means, if one practices something consistently for 31 days, on the 32nd day it does become a habit. Information has been internalised into behavioural change, which is called transformation.
Personally, I don't see old economics and behavioural economics as opposed. It is useful to assume people are rational as a good approximation to their long term behaviour, but it would be unwise not to think how in practice their behaviour may deviate from that simplifying assumption.
The great thing about behavioural psychology and economics is that they help us to see that there are actually pretty good reasons why human beings swing from greed to fear, and why we're not really calculating machines or utility-maximisers.
Shortly after I turned 13, Child Welfare took me into care. I was sent to a residential centre where girls with behavioural problems were 'evaluated'. My time there comes back to me now only in flashes of smells, images and sounds.
Here's a bunch of people practising a new set of behavioural norms. Apparently it didn't work because a lot of them got sick. That's the conclusion. You don't necessarily know why it happened. But you start there.
Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively.
Interestingly, human irrationality is a hot topic in economics at the moment. Behavioural economics it's called, on the cusp of economics and psychology.
I've had a lot of cognitive behavioural therapy, and am having a family now.
The same stimuli in the world can be inducing very different experiences internally and it's probably based on a single change in a gene. What I am doing is pulling the gene forward and imaging and doing behavioural tests to understand what that difference is and how reality can be constructed so differently.
Since the web is totally worldwide, we need a set of behavioural rules, laws they are commonly called, that are accepted worldwide. There is a big difference as to how things are treated in the U.S. and Europe and Asia.
Today, you have neuroscientists working on a genetic, behavioural or cognitive level, and then you have informaticians, chemists and mathematicians. They all have their own understanding of how the brain functions and is structured. How do you get them all around the same table?
There are several ways we can know what a dog, a bird or, indeed, any other organism can see, for example either by looking at the structure of the eye and comparing it with other species, or by behavioural tests.
The tabloids are like animals, with their own behavioural patterns. There's no point in complaining about them, any more than complaining that lions might eat you.
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