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You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
The most important and urgent problems of the technology of today are no longer the satisfactions of the primary needs or of archetypal wishes, but the reparation of the evils and damages by the technology of yesterday.
The story of Noah, like other stories in the first 11 chapters of Genesis, are archetypal. Noah's story tells us that human beings have an inherent tendency towards violence both towards their fellow human beings and towards the creation itself. The story tells us that this violence grieves God.
I am not the archetypal leading man. This is mainly for one reason: as you may have noticed, I have no hair.
Daniel Patrick Moynihan is the archetypal extremely smart person who went into politics anyway instead of doing something worthwhile for his country.
P. J. O'Rourke
Personal identity seems like it's just such an American archetype, from Holly Golightly re-inventing herself in 'Breakfast At Tiffany's' to Jay Gatsby in 'The Great Gatsby.' It seems like the sort of archetypal American issue. If you're given the freedom to be anything, or be anyone, what do you do with it?
And for me anyway, consciousness is three components: a personal component which for lack of a better word we can call the soul. A collective component which is more archetypal and a deeper level, and then a universal domain of consciousness.
Horror fans are a particular breed. They analyze films with such detail and expertise that I am reminded of the Canadian literary critic Northrup Frye, who approached literature with similar archetypal analysis.
I'll write about myself, or people I know, or archetypal characters, but the goal is to get at some truth, not to necessarily convey my own experience as an individual to the world.
The Internet has become a remarkable fount of economic and social innovation largely because it's been an archetypal level playing field, on which even sites with little or no money behind them - blogs, say, or Wikipedia - can become influential.
I always place myself as the archetypal Cure fan. I'm the wrong age, but I still think that if I like anything particularly, our fans will.
Prior to an individual's encounter with the love of God at a particular time in history, however, there has to be another, more fundamental and archetypal encounter, which belongs to the conditions of possibility of the appearance of divine love to man.
Hans Urs von Balthasar
Blonde symbolises sexuality and power - it holds very different connotations. The archetypal star has always been blonde.
Marina and the Diamonds
I'm good when I've got a bit of an edge, like the Clint Eastwood type of archetypal character. The tough guy that doesn't say a lot.
I didn't want to be the archetypal sponging brother-in-law, so I didn't go into acting when I got to the States. I thought, 'No, I'll go to school and then I'll be an English teacher; that'll be fun.' But I was horrible as a teacher. As hard as I tried, I just couldn't inspire those kids to take an interest in Milton and Shakespeare and Donne.
A film that I love is 'Deliverance' from back in the day. You start out with these archetypal characters - the hero, the bookworm, the pacifist - and by the end, it's all turned upside down. I love that.
My dad's a very sensitive man, but as the archetypal rebellious teenager, I didn't realise that.
I tend to fall for the archetypal, talented, charismatic rock boy.
The motif of death plays an important role the human psyche in connection with archetypal and karmic material.
Steve McQueen was from a time when you didn't know every little dirty thing about our public figures. He and James Dean were very mysterious, archetypal American heroes.
We see things in this material world, wherein our bodies dwell, only because our mind through its attention lives in another world, only because it contemplates the beauties of the archetypal and intelligible world which Reason contains.
Dr. Cox mentors the rookie doctors with a spoonful of dirt and then a cup of sugar. I see him as an archetypal descendent of two of my favorite curmudgeonly characters: Lou Grant and Louie De Palma.
John C. McGinley
With its billions of interconnected neurons, whose interactions change from millisecond to millisecond, the human brain is an archetypal complex system.
Robin Hood is often seen as the hands-on-hips, archetypal, tally-ho hero. But, realistically, the one calling the shots wouldn't be at the front shouting about it. He'd be the one you don't expect.
My upbringing was absolutely not the archetypal writer's upbringing. Even, arguably, the opposite.
Martin Luther King, Jr.
John F. Kennedy
C. S. Lewis
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