Apple Quotes

When I am starting a new game, I have to program it for the Apple, because I want to get all of the markets.
Bill Budge

Game, Starting, Program

I am who I am, and I'm focused on that, and being a great CEO of Apple.
Tim Cook

Great, Focused, Ceo

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Tim Cook

Change, Special, Unique

I don't think Apple has to own a content business.
Tim Cook

Business, Content

I don't really think anything Microsoft does puts pressure on Apple.
Tim Cook

Pressure, Microsoft, Puts

Apple doesn't do hobbies as a general rule.
Tim Cook

General, Rule, Hobbies

I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.
Tim Cook

Else, Rather, Somebody

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.
Tim Cook

Life, Give, Wanted

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
Tim Cook

Great, True, Focus

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Tim Cook

Best, Simple, Focus

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Tim Cook

Love, Reality, Makes

I was asked to do a test commercial shoot for an Apple product which didn't mean much to me at the time. Some music player that holds all your songs. Sounded cool to me and I never gave up an opportunity to work, especially with the possibility of it turning into a national commercial. Coolest job I did in that time.
Harry Shum, Jr.

Music, Work, Time

A Jew without Jews, without Judaism, without Zionism, without Jewishness, without a temple or an army or even a pistol, a Jew clearly without a home, just the object itself, like a glass or an apple.
Philip Roth

Home, Army, Clearly

I get an incredible thrill and satisfaction from seeing somebody with Apple's tell-tale white earbuds. But I'm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
Jonathan Ive

Good, Made, Thoughts

In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Wesley Morris

Love, Sell, Bills

Standing beneath the white light of an Apple store is like standing on a Stanley Kubrick movie set. His '2001: A Space Odyssey' predicted Jobs and a future where technology was our friend. Kubrick, of course, didn't like what he saw. And occasionally, I have my doubts.
Wesley Morris

Future, Technology, Friend

Here is my general approach to the energy companies. You have already charged the utilities a 50 percent credit penalty for the power they were buying from you. You're charging us a penalty. You're not going to get two bites of the apple here.
Gray Davis

Power, Two, Energy

A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.
Andy Hertzfeld

Thought, Until, Jobs

As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess.
Andy Hertzfeld

Hands, Guess, Gold

I left Apple in April of 1984, pretty soon after the introduction of the Mac.
Andy Hertzfeld

Pretty, After, Left

I started working at Apple about 18 months after I bought my Apple II.
Andy Hertzfeld

After, Working, Started

I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school.
Andy Hertzfeld

School, Student, Suddenly

The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.
Andy Hertzfeld

Crazy, Used, Ordinary

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.
Andy Hertzfeld

Great, Away, Creative

In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before.
Andy Hertzfeld

Power, Before, Off

Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.
Andy Hertzfeld

Rather, Few, Year

I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type.
Andy Hertzfeld

Small, Silent, Cost

Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.
Andy Hertzfeld

Work, Thinking, Said

The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people.
Andy Hertzfeld

Team, Creative, Group

I get a lot of criticism for telling founders to focus first on making something great, instead of worrying about how to make money. And yet that is exactly what Google did. And Apple, for that matter. You'd think examples like that would be enough to convince people.
Paul Graham

Money, Great, Focus

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