Advertising Quotes

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
William Bernbach

Forget, Saying, Hard

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.
Leon Kass

Problems, Solution, Direct

I didn't think that a career in theater was very realistic so I thought the only thing I could make money doing and still be somewhat artistic was, god help me, advertising.
Liev Schreiber

Money, God, Help

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Leo Burnett

Business, Heart, Put

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.
Leo Burnett

Good, Learned, Keep

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett

Words, Secret, Pictures

There is no such thing as a permanent advertising success.
Leo Burnett

Success, Permanent

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
Leo Burnett

Moral, Dishonesty, Issue

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Leo Burnett

Pretty, Around, Anyone

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Leo Burnett

Dreams, Work, Human

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Leo Burnett

Good, Trying, Learned

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett

Words, Secret, Pictures

Nobody's profitable at this moment, because recession is on; advertising dollars are down, and expenses are way up. So that kind of belies the situation that you would expect, because the ratings are way up everywhere.
Brit Hume

Down, Moment, Situation

Censorship is advertising paid by the government.
Federico Fellini

Government, Censorship, Paid

My wife, Jill, and I have an incredibly close working relationship, and an incredibly happy married one. We met through work. I was the world's worst advertising copywriter. She had the misfortune to be my account director, so from the very start she was my boss, and she still is.
Anthony Horowitz

Work, Happy, Wife

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Johan Huizinga

Power, Modern, Judgment

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.
Eric Ries

Real, Giving, Small

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.
Giorgio Armani

Good, Bad, Whether

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.
Thomas Wolfe

Good, Business, Book

Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.
Bernie Sanders

Here, Means, Stand

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
Barry Diller

Business, Though, Either

You really want to get a headache? Try to understand Internet advertising.
Barry Diller

Understand, Try, Internet

Language thus becomes monumental because of the mutations of advertising.
Robert Smithson

Language, Mutations, Becomes

NC-17 means that you get it in like 3 theaters. They won't run the spots on MTV, won't run the advertising. It's the kiss of death so there was really no other choice.
Rob Zombie

Death, Choice, Kiss

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards

Powerful, Wish, Anyone

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards

Time, Truth, Country

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Jef I. Richards

Best, True, May

If your advertising goes unnoticed, everything else is academic.
William Bernbach

Everything, Else, Goes

Advertising doesn't create a product advantage. It can only convey it.
William Bernbach

Create, Advantage, Product

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