Advertising Quotes

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy

Important, Word, Test

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy

Life, Before, Between

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David Ogilvy

Doubt, Night, Big

In the arts, the critic is the only independent source of information. The rest is advertising.
Pauline Kael

Rest, Arts, Source

I warn you against believing that advertising is a science.
William Bernbach

Science, Against, Believing

Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
David Ogilvy

Abstract, Reader, Paintings

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy

Today, Create, Television

What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy

Content, Buy, Consumers

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy

Down, Meat, Flag

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
David Ogilvy

Wife, Agent, Dishonest

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy

Afraid, Question, Whether

Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy

Enemy, Ignore, Dangerous

Never stop testing, and your advertising will never stop improving.
David Ogilvy

Stop, Improving, Testing

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy

Freedom, Society, Person

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
David Ogilvy

Living, Except, Mine

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.
Raymond Chandler

Human, Find, Outside

It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.
Christopher Lasch

Reality, Media, Logic

Advertising: the science of arresting the human intelligence long enough to get money from it.
Stephen Leacock

Money, Science, Long

I can not think of any circumstances in which advertising would not be an evil.
Arnold J. Toynbee

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
John Wanamaker

She, Deception, Effect

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Dick Wolf

Art, Away, Tell

The force of the advertising word and image dwarfs the power of other literature in the 20th century.
Daniel J. Boorstin

Power, Word, Literature

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
Christopher Lasch

Cannot, Force, Economics

News represents another form of advertising, not liberal propaganda.
Christopher Lasch

Another, Liberal, News

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Sinclair Lewis

Economic, Valuable, Selling

Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising.
E. W. Howe

Marriage, Good, Deal

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Jaron Lanier

Experience, Human, Progress

You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.
Dick Gregory

Done, Why, Means

Nothing except the mint can make money without advertising.
Thomas B. Macaulay

Money, Nothing, Except

Share with your Friends

Everyone likes a good quote - don't forget to share.

Related Definition

Advertising Definition

Heraclitus

Popular Topics

Friendship Quotes

Motivational Quotes

Inspirational Quotes

Get Social with BrainyQuote

BrainyQuote Desktop

BrainyQuote Mobile

Site

Quote of the Day

Social

BQ on Pinterest

Syndication

Funny Quote Feed

Love Quote Feed

Nature Quote Feed

About Us