The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William Feather

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Johan Huizinga

The time has come when advertising in some hands has reached the status of a science.
Claude C. Hopkins

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
Louis Kronenberger

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.
Richard Roeper

The vast majority of Americans agree with us. We're doing everything that we can. We're advertising, right now we're on television with an advertisement running in the Washington area. We've got newspaper ads.
Michael D. Barnes

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
Stuart Chase

The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
Fred Allen

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Leo Burnett

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.
Giorgio Armani

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Jerry Della Femina

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Fairfax Cone

There is no such thing as a permanent advertising success.
Leo Burnett