The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
David Ogilvy

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.
Terry Semel

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.
Walter Jon Williams

The more informative your advertising, the more persuasive it will be.
David Ogilvy

The most common trouble with advertising is that it tries too hard to impress people.
James Randolph Adams

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy

The most powerful element in advertising is the truth.
William Bernbach

The network and local TV angle of broadcast television has received a black eye for not properly debating within the news issues that should be debated, instead of shuffling them of to television advertising.
Mark E. Hyman

The only prejudice I've found anywhere in TV is in some advertising agencies, and there isn't so much prejudice as just fear.
Nat King Cole

The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
William Feather

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
David Ogilvy

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
Daniel Starch

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.
Leo Burnett

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Johan Huizinga

The time has come when advertising in some hands has reached the status of a science.
Claude C. Hopkins

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
Louis Kronenberger