Toggle My BrainyQuote
Quote of the Day
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
The future of advertising is the Internet.
As I see it, fast food outfits have targeted small children with their advertising in a very effective way. You know, it's clowns and kid's toys and bright colors and things like that.
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it's all easy.
Jamie Lee Curtis
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
In advertising not to be different is virtually suicidal.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Nothing except the mint can make money without advertising.
Thomas Babington Macaulay
American culture is probably the least Christian culture that we've ever had because it is so materialistic and it's so full of lies. The whole advertising world is just, it's just intertwined with lies, appealing to the worst of the instincts we have.
Eugene H. Peterson
Driving up the value of the advertising is a big commitment for Microsoft.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.
Many a small thing has been made large by the right kind of advertising.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Here is what the practical impact of Citizens United means. What Citizens United means is that corporations call hundreds of millions of dollars into television ads, radio ads, and other forms of advertising to defeat those candidates who stand up and take them on.
We have always said that advertising is just the icing on the cake. It is not the cake.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
An advertising agency is 85 percent confusion and 15 percent commission.
Never stop testing, and your advertising will never stop improving.
Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul II
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
A. P. J. Abdul Kalam
Martin Luther King, Jr.
Image of the Moment
A woman knows the face of the man she loves as a sailor knows the open sea.
Honore de Balzac
Get Social with BrainyQuote
Follow BrainyQuote on Facebook, Twitter and Google+ to share inspiring quotes with friends.
Join us on
Follow us on
Follow us on
Quote of the Day
BQ on Facebook
BQ on Twitter
BQ on Pinterest
BQ on Google+
BQ on Instagram
Quote Of The Day Feeds
Quote of the Day Email
© 2001 - 2015 BrainyQuote