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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
Jef I. Richards
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
Pope John Paul II
The future of advertising is the Internet.
American culture is probably the least Christian culture that we've ever had because it is so materialistic and it's so full of lies. The whole advertising world is just, it's just intertwined with lies, appealing to the worst of the instincts we have.
Eugene H. Peterson
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Many a small thing has been made large by the right kind of advertising.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
We have always said that advertising is just the icing on the cake. It is not the cake.
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.
I believe that life is hard. That we all are going to walk through things that are hard and challenging, and yet advertising wants us to believe that it's all easy.
Jamie Lee Curtis
An advertising agency is 85 percent confusion and 15 percent commission.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
In advertising not to be different is virtually suicidal.
Nothing except the mint can make money without advertising.
Thomas Babington Macaulay
When the Internet first came into public use, it was hailed as a liberation from conformity, a floating world ruled by passion, creativity, innovation and freedom of information. When it was hijacked first by advertising and then by commerce, it seemed like it had been fully co-opted and brought into line with human greed and ambition.
When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Never stop testing, and your advertising will never stop improving.
Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
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