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We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice.
Lawrence Eagleburger
Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.
David R. Ellis
You need an R rating because without one, you can't advertise and the film won't get shown.
Tobe Hooper
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