William Bernbach Quotes

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
William Bernbach

Today's smartest advertising style is tomorrow's corn.
William Bernbach

We don't ask research to do what it was never meant to do, and that is to get an idea.
William Bernbach

Word of mouth is the best medium of all.
William Bernbach

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
William Bernbach

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William Bernbach Quotes

Type: Businessman Quotes Category: American Businessman Quotes Date of Birth: August 13, 1911 Date of Death: October 2, 1982 Nationality: American Find on Amazon: William Bernbach Related Authors: Stephen Covey Warren Buffett Bill Gates Jim Rohn W. Clement Stone Jack Welch Peter Drucker Henry Ford Ted Turner	1 - 2 There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past. William Bernbach Today's smartest advertising style is tomorrow's corn. William Bernbach We don't ask research to do what it was never meant to do, and that is to get an idea. William Bernbach Word of mouth is the best medium of all. William Bernbach You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen. William Bernbach 1 - 2